AFFORDABLE GROUP LIMITED

🌱Startupactive
16378402 · ltd · incorporated 2025-04-10
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Other holiday and other collective accommodation
Sector: Accommodation & food service
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (54/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
4 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • 2 accounts
  • 1 confirmation-statement
Last 180 days
3
filings
  • 2 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
  1. 2026-03-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2026-03-11
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  3. 2025-04-10
    🏢
    Company incorporated
    As AFFORDABLE GROUP LIMITED
  4. 2025-04-10
    LAWSON-GILL, Amy Louise appointed
    director
  5. 2025-04-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 1.2 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Amy Louise Lawson-Gill
Individual · British · DOB 01/1975 · age 51
75100%
75–100%board control75-100% shares · 75-100% voting · board control10/04/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2025-04-10
Jurisdictionengland-wales
Primary SIC55209 — Other holiday and other collective accommodation

Registered office

Highdown House
11 Highdown Road
Leamington Spa
Warwickshire
CV31 1XT
England

Filing status

Accounts
Next due: 2027-11-30
Last made up to: 2026-02-28
Confirmation statement
Next due: 2027-04-23
Last: 2026-04-09

Officers (1 active · 0 resigned)

LAWSON-GILL, Amy Louise
director · ~51y · appointed 2025-04-10
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (4 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-09
accounts-with-accounts-type-dormant
accounts · AA
2026-03-12
change-account-reference-date-company-previous-shortened
accounts · AA01
2026-03-11
incorporation-company
incorporation · NEWINC
2025-04-10