ACTIVATE MARKETING LTD

🌱Startupactive
16393996 · ltd · incorporated 2025-04-17
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
70/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 65/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (56/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
6 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
5
filings
  • 2 capital
  • 1 confirmation-statement
  • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
  1. 2026-04-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  2. 2026-03-17
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2026-03-17
    📄
    capital-allotment-shares
    capital · SH01
  4. 2026-03-15
    📄
    capital-allotment-shares
    capital · SH01
  5. 2026-02-18
    MORRIS, Shai resigned
    director
  6. 2025-04-17
    🏢
    Company incorporated
    As ACTIVATE MARKETING LTD
  7. 2025-04-17
    SUTTON, Luke appointed
    director
  8. 2025-04-17
    WATSON, Ashley Robert Mark appointed
    director
  9. 2025-04-17
    WILSON, Joanna Jay appointed
    director
  10. 2025-04-17
    MORRIS, Shai appointed
    director
  11. 2025-04-17
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Young company: Only 1.3 years old — management layer unlikely to be developed.

Succession & seller-readiness

30/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Activate Sport & Leisure Ltd holds majority control (50-75%). Likely parent but not wholly-owned.

🏛️
Activate Sport & Leisure Ltd
Corporate parent · holds 50-75% shares
majority
ACTIVATE MARKETING LTD
This company · 16393996

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Activate Sport & Leisure Ltd
Corporate entity
5075%
50–75%50-75% shares · 50-75% voting17/04/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-04-17
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

8 Mallory Place
Bowerhill
Melksham
SN12 6YB
England

Filing status

Accounts
Next due: 2027-01-17
Last made up to:
Confirmation statement
Next due: 2027-04-30
Last: 2026-04-16

Officers (3 active · 1 resigned)

SUTTON, Luke
director · ~50y · appointed 2025-04-17
View their other companies + combined net worth →
Active
WATSON, Ashley Robert Mark
director · ~34y · appointed 2025-04-17
View their other companies + combined net worth →
Active
WILSON, Joanna Jay
director · ~28y · appointed 2025-04-17
View their other companies + combined net worth →
Active
MORRIS, Shai
director · ~28y · appointed 2025-04-17 · resigned 2026-02-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (6 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2026-04-23
termination-director-company-with-name-termination-date
officers · TM01
2026-03-17
capital-allotment-shares
capital · SH01
2026-03-17
capital-allotment-shares
capital · SH01
2026-03-15
incorporation-company
incorporation · NEWINC
2025-04-17