ALARA FASHIONS LTD

🌱Startupactive
16433497 · ltd · incorporated 2025-05-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
year to May 2026
Net worth
£2.6k
book net assets
Opportunity
69/100
Strong
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What this business does
Primary activity: Wholesale of textiles
Sector: Wholesale & retail
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 69/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £2,553

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£3k
Current Assets
£129k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-05-31
Total assets£2.6k
Current assets£128.7k
Net assets£2.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (6 events)Click to expand
  1. 2026-07-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-06-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-06-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-05-07
    🏢
    Company incorporated
    As ALARA FASHIONS LTD
  5. 2025-05-07
    SAR, Serkan appointed
    director
  6. 2025-05-07
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 1.2 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Serkan Sar
Individual · British · DOB 05/1978 · age 48
75100%
75–100%board control75-100% shares · 75-100% voting · board control07/05/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2025-05-07
Jurisdictionengland-wales
Primary SIC46410 — Wholesale of textiles

Registered office

Unit 4, 41 West Road
London
N17 0RE
England

Filing status

Accounts
Next due: 2028-02-29
Last made up to: 2026-05-31
Confirmation statement
Next due: 2027-05-20
Last: 2026-05-06

Officers (1 active · 0 resigned)

SAR, Serkan
director · ~48y · appointed 2025-05-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-07-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-20
incorporation-company
incorporation · NEWINC
2025-05-07