APPLEBY SALES LIMITED

🌱Startupactive
16501543 · ltd · incorporated 2025-06-06
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
65/100
Strong
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What this business does
Primary activity: SIC 46730
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 65/100 (strong), bankability 55/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (53/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 5 with DOB)
90
Ownership & PSC
0 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
65/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
50
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
59
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
2
filings
  • 2 officers
Last 90 days
2
filings
  • 2 officers
Last 180 days
3
filings
  • 3 officers
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-07-01
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2026-07-01
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2026-05-31
    RICHARDSON, Stephen resigned
    director
  4. 2026-04-30
    MUELLER, Michael resigned
    director
  5. 2026-02-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2026-02-01
    CURRIE, James appointed
    director
  7. 2025-11-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2025-10-21
    CURRIE, James resigned
    director
  9. 2025-10-21
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2025-06-11
    📄
    notification-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC08
  11. 2025-06-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  12. 2025-06-09
    DLAMINI, Douglas appointed
    director
  13. 2025-06-09
    MUELLER, Michael appointed
    director
  14. 2025-06-09
    RICHARDSON, Stephen appointed
    director
  15. 2025-06-09
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  16. 2025-06-09
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  17. 2025-06-09
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2025-06-06
    🏢
    Company incorporated
    As APPLEBY SALES LIMITED
  19. 2025-06-06
    CURRIE, James appointed
    director
  20. 2025-06-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.
  • +Young company: Only 1.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 high · 1 med ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-06-25

3 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: CURRIE, James resigned 2025-10-21; MUELLER, Michael resigned 2026-04-30; RICHARDSON, Stephen resigned 2026-05-31

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-06-06
Jurisdictionengland-wales
Primary SIC46730 — SIC 46730

Registered office

Suite 117b, Building A 25 Goodlass Road
Speke
Liverpool
L24 9HJ
United Kingdom

Filing status

Accounts
Next due: 2027-03-06
Last made up to:
Confirmation statement
Next due: 2026-06-25OVERDUE
Last: 2025-06-11

Officers (2 active · 3 resigned)

CURRIE, James
director · ~60y · appointed 2026-02-01
View their other companies + combined net worth →
Active
DLAMINI, Douglas
director · ~58y · appointed 2025-06-09
View their other companies + combined net worth →
Active
CURRIE, James
director · ~60y · appointed 2025-06-06 · resigned 2025-10-21
Resigned
MUELLER, Michael
director · ~55y · appointed 2025-06-09 · resigned 2026-04-30
Resigned
RICHARDSON, Stephen
director · ~62y · appointed 2025-06-09 · resigned 2026-05-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (12 total)

termination-director-company-with-name-termination-date
officers · TM01
2026-07-01
termination-director-company-with-name-termination-date
officers · TM01
2026-07-01
appoint-person-director-company-with-name-date
officers · AP01
2026-02-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-11-26
termination-director-company-with-name-termination-date
officers · TM01
2025-10-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-11
notification-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC08
2025-06-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-11
appoint-person-director-company-with-name-date
officers · AP01
2025-06-09
appoint-person-director-company-with-name-date
officers · AP01
2025-06-09
appoint-person-director-company-with-name-date
officers · AP01
2025-06-09
incorporation-company
incorporation · NEWINC
2025-06-06