ADD TO BUY LIMITED

🌱Startupactive
16511116 · ltd · incorporated 2025-06-11
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
67/100
Strong
🔔
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What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
Investor take
Pursue
Active trading company. Reasonable fundamentals — worth a memo before deciding.

Opportunity 67/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (54/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
  1. 2025-10-14
    ALI, Usman appointed
    director
  2. 2025-10-14
    BASHIR, Humera resigned
    director
  3. 2025-10-14
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2025-10-14
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-10-14
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  6. 2025-10-14
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2025-07-26
    BASHIR, Humera appointed
    director
  8. 2025-07-26
    SIDHU, Muhammad Ahsan Sardar resigned
    director
  9. 2025-07-26
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2025-07-26
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2025-07-26
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  12. 2025-07-26
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2025-06-11
    🏢
    Company incorporated
    As ADD TO BUY LIMITED
  14. 2025-06-11
    SIDHU, Muhammad Ahsan Sardar appointed
    director
  15. 2025-06-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 0.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med ·
2 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: BASHIR, Humera resigned 2025-10-14; SIDHU, Muhammad Ahsan Sardar resigned 2025-07-26

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Usman Ali
Individual · Pakistani · DOB 09/1995 · age 31
75100%
75–100%board control75-100% shares · 75-100% voting · board control14/10/2025
2 historic (ceased) PSCs
  • Mrs Humera Bashirceased 14/10/2025· 75-100% shares · 75-100% voting
  • Muhammad Ahsan Sardar Sidhuceased 26/07/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-06-11
Jurisdictionengland-wales
Primary SIC46900 — Non-specialised wholesale trade

Registered office

Suite #20312 61 Bridge Street
Kington
HR5 3DJ
United Kingdom

Filing status

Accounts
Next due: 2027-03-11
Last made up to:
Confirmation statement
Next due: 2026-06-24
Last:

Officers (1 active · 2 resigned)

ALI, Usman
director · ~31y · appointed 2025-10-14
View their other companies + combined net worth →
Active
BASHIR, Humera
director · ~44y · appointed 2025-07-26 · resigned 2025-10-14
Resigned
SIDHU, Muhammad Ahsan Sardar
director · ~38y · appointed 2025-06-11 · resigned 2025-07-26
Resigned

Click a director name to see their full track record across all companies.

Recent filings (9 total)

termination-director-company-with-name-termination-date
officers · TM01
2025-10-14
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-14
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-10-14
appoint-person-director-company-with-name-date
officers · AP01
2025-10-14
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-07-26
termination-director-company-with-name-termination-date
officers · TM01
2025-07-26
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-07-26
appoint-person-director-company-with-name-date
officers · AP01
2025-07-26
incorporation-company
incorporation · NEWINC
2025-06-11