A DECOR STORY LTD
Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (5 events)Click to expand
- 2025-06-23🏢Company incorporatedAs A DECOR STORY LTD
- 2025-06-23➕AHMED, Hajera appointeddirector
- 2025-06-23➕AHMED, Sahil appointeddirector
- 2025-06-23➕SULTANA, Khadija appointeddirector
- 2025-06-23📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 1.1 years old — management layer unlikely to be developed.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
Red flags
cleanShareholders & ownership
3 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Hajera Ahmed Individual · British · DOB 06/1979 · age 47 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 23/06/2025 |
Mr Sahil Ahmed Individual · British · DOB 06/2000 · age 26 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 23/06/2025 |
Miss Khadija Sultana Individual · British · DOB 11/2000 · age 26 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 23/06/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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See pricing →Company details
Registered office
Filing status
Officers (3 active · 0 resigned)
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