INSURELY BUSINESS INSURANCE BROKERS LTD

🌱Startupactive
16614158 · ltd · incorporated 2025-07-29
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
68/100
Strong
🔔
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What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
Pursue
Active trading company. Reasonable fundamentals — worth a memo before deciding.

Opportunity 68/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (56/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
3
filings
  • 3 change-of-name
Last 90 days
3
filings
  • 3 change-of-name
Last 180 days
3
filings
  • 3 change-of-name
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
  1. 2026-07-14
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  2. 2026-07-14
    ✏️
    change-of-name-request-comments
    change-of-name · NM06
  3. 2026-07-14
    ✏️
    change-of-name-notice
    change-of-name · CONNOT
  4. 2025-08-11
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2025-07-29
    🏢
    Company incorporated
    As INSURELY BUSINESS INSURANCE BROKERS LTD
  6. 2025-07-29
    MATHESON-BRUCE, Rebecca Suzanne appointed
    director
  7. 2025-07-29
    ROBINSON, Mark James appointed
    director
  8. 2025-07-29
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 1.0 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 med ·
Name changed 3 times
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2026-07-14: certificate-change-of-name-company; 2026-07-14: change-of-name-request-comments

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Mark James Robinson
Individual · British · DOB 09/1984 · age 42
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/07/2025
Mrs Rebecca Suzanne Robinson
Individual · British · DOB 12/1980 · age 46
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/07/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-07-29
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

C/O The Wrapped Brand Agency The Pallion, Whinchat Hall
Skipwith Road
Escrick
YO19 6EJ
England

Filing status

Accounts
Next due: 2027-04-29
Last made up to:
Confirmation statement
Next due: 2026-08-11
Last:

Officers (2 active · 0 resigned)

MATHESON-BRUCE, Rebecca Suzanne
director · ~46y · appointed 2025-07-29
View their other companies + combined net worth →
Active
ROBINSON, Mark James
director · ~42y · appointed 2025-07-29
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

certificate-change-of-name-company
change-of-name · CERTNM
2026-07-14
change-of-name-request-comments
change-of-name · NM06
2026-07-14
change-of-name-notice
change-of-name · CONNOT
2026-07-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-08-11
incorporation-company
incorporation · NEWINC
2025-07-29