AE COSMETICA LTD
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- 46900Non-specialised wholesale trade
- 47750Retail sale of cosmetic and toilet articles in specialised stores
- 47910Retail sale via mail order houses or via Internet
Opportunity 70/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (3 events)Click to expand
- 2025-08-13🏢Company incorporatedAs AE COSMETICA LTD
- 2025-08-13➕ALLY, Safwan Usman appointeddirector
- 2025-08-13📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Young company: Only 0.9 years old — management layer unlikely to be developed.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Safwan Usman Ally Individual · British · DOB 07/1989 · age 37 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 13/08/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
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| AL HUDA TRADING LTD→ 14384916 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
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| ALL IN ONE CENTRE LTD→ 11462478 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
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Registered office
Filing status
Officers (1 active · 0 resigned)
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