AMY PUGH TRUE POTENTIAL LTD
Opportunity 67/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (56/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 change-of-name
- • 1 confirmation-statement
- • 1 officers
Corporate timeline (8 events)Click to expand
- 2026-03-20✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2026-03-16➖PUGH, Warren Jon resigneddirector
- 2026-03-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-16📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-08-14🏢Company incorporatedAs AMY PUGH TRUE POTENTIAL LTD
- 2025-08-14➕PUGH, Amy Jane appointeddirector
- 2025-08-14➕PUGH, Warren Jon appointeddirector
- 2025-08-14📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder name in company name: Company name contains director surname "PUGH" — strong identity link between founder and business.
- +Young company: Only 0.9 years old — management layer unlikely to be developed.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2026-03-20: certificate-change-of-name-company
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Amy Jane Pugh Individual · British · DOB 09/1981 · age 45 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 14/08/2025 |
1 historic (ceased) PSC
- Mr Warren Jon Pughceased 16/03/2026· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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Registered office
Filing status
Officers (1 active · 1 resigned)
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