1ST AD CHRIS KELLY LTD
Opportunity 75/100 (strong), bankability 65/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: low (52/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (4 events)Click to expand
- 2025-10-22🏢Company incorporatedAs 1ST AD CHRIS KELLY LTD
- 2025-10-22➕KELLY, Christopher James appointeddirector
- 2025-10-22➕KELLY, Lucie Camille appointeddirector
- 2025-10-22📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "KELLY" — strong identity link between founder and business.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 0.5 years old — management layer unlikely to be developed.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Lucie Camille Kelly Individual · British · DOB 03/1974 · age 52 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 22/10/2025 |
Mr Christopher James Kelly Individual · British · DOB 09/1968 · age 58 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 22/10/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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