AJ ENTHUSIASTS LTD

🌱Startupactive
16976439 · ltd · incorporated 2026-01-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 47990Other retail sale not in stores, stalls or markets
Investor take
Pursue
Active trading company. Family succession underway — not a classic acquisition target.

Opportunity 76/100 (strong), bankability 65/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: low (52/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
2 filings — limited history
30
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
  1. 2026-03-30
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  2. 2026-01-20
    🏢
    Company incorporated
    As AJ ENTHUSIASTS LTD
  3. 2026-01-20
    BRIGGS, James Thomas appointed
    director
  4. 2026-01-20
    BRIGGS, Robin appointed
    director
  5. 2026-01-20
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

79/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +Young company: Only 0.5 years old — management layer unlikely to be developed.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Robin Briggs
Individual · British · DOB 03/1967 · age 59
75100%
75–100%board control75-100% shares · 75-100% voting · board control20/01/2026

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2026-01-20
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Cathedral House
5 Beacon Street
Lichfield
WS13 7AA
England

Filing status

Accounts
Next due: 2027-10-20
Last made up to:
Confirmation statement
Next due: 2027-02-02
Last:

Officers (2 active · 0 resigned)

BRIGGS, James Thomas
director · ~27y · appointed 2026-01-20
View their other companies + combined net worth →
Active
BRIGGS, Robin
director · ~59y · appointed 2026-01-20
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (2 total)

change-account-reference-date-company-current-extended
accounts · AA01
2026-03-30
incorporation-company
incorporation · NEWINC
2026-01-20