BABY AND ME APP LTD
Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: low (52/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 incorporation
Corporate timeline (4 events)Click to expand
- 2026-03-11🏢Company incorporatedAs BABY AND ME APP LTD
- 2026-03-11➕CLOKEY, Michael James appointeddirector
- 2026-03-11➕WARBURTON, Alexandra Sophie appointeddirector
- 2026-03-11📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Young company: Only 0.3 years old — management layer unlikely to be developed.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Michael James Clokey Individual · British · DOB 07/1996 · age 30 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 11/03/2026 |
Miss Alexandra Sophie Warburton Individual · British · DOB 03/1999 · age 27 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 11/03/2026 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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