ASSIST AI LTD

🌱Startupactive
17086665 · ltd · incorporated 2026-03-11
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Ready-made interactive leisure and entertainment software development
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: low (52/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
1 filing — limited history
30
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 incorporation
Counts from Companies House filing history.
Corporate timeline (4 events)Click to expand
  1. 2026-03-11
    🏢
    Company incorporated
    As ASSIST AI LTD
  2. 2026-03-11
    BARTON, Alexander John appointed
    director
  3. 2026-03-11
    HOWLING, Adam appointed
    director
  4. 2026-03-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 0.3 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Alexander John Barton
Individual · English · DOB 07/2005 · age 21
2550%
25–50%board control25-50% shares · 25-50% voting · board control11/03/2026
Mr Adam Howling
Individual · English · DOB 10/2005 · age 21
2550%
25–50%board control25-50% shares · 25-50% voting · board control11/03/2026

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2026-03-11
Jurisdictionengland-wales
Primary SIC62011 — Ready-made interactive leisure and entertainment software development

Registered office

45 Boscawen Woods
Truro
TR1 1UE
England

Filing status

Accounts
Next due: 2027-12-11
Last made up to:
Confirmation statement
Next due: 2027-03-24
Last:

Officers (2 active · 0 resigned)

BARTON, Alexander John
director · ~21y · appointed 2026-03-11
View their other companies + combined net worth →
Active
HOWLING, Adam
director · ~21y · appointed 2026-03-11
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (1 total)

incorporation-company
incorporation · NEWINC
2026-03-11