ACB ACTUAL CUSTOMER BEHAVIOUR LLP

💤Zombieactive
OC315377 · llp · incorporated 2005-09-28
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2026
Net worth
—
book net assets
Opportunity
71/100
Strong
🔔
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Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, no SIC, incorporation date
80
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
51 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
80
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2025Mar 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2026-03-312025-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
  1. 2026-05-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-09-29
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  3. 2025-05-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-10-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-10-01
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  6. 2023-12-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-10-02
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  8. 2022-09-30
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  9. 2022-05-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-10-04
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  11. 2021-04-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2020-09-28
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  13. 2020-04-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2019-09-30
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  15. 2019-04-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2018-11-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2018-10-01
    📄
    change-to-a-person-with-significant-control-limited-liability-partnership
    persons-with-significant-control · LLPSC04
  18. 2018-10-01
    📄
    change-to-a-person-with-significant-control-limited-liability-partnership
    persons-with-significant-control · LLPSC04
  19. 2018-09-29
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  20. 2017-12-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  21. 2017-10-09
    📄
    confirmation-statement-with-no-updates
    confirmation-statement · LLCS01
  22. 2017-10-09
    📄
    notification-of-a-person-with-significant-control-limited-liability-partnership
    persons-with-significant-control · LLPSC01
  23. 2017-10-09
    📄
    withdrawal-of-a-person-with-significant-control-statement-limited-liability-partnership
    persons-with-significant-control · LLPSC09
  24. 2017-10-09
    📄
    notification-of-a-person-with-significant-control-limited-liability-partnership
    persons-with-significant-control · LLPSC01
  25. 2016-12-14
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  26. 2005-09-28
    🏢
    Company incorporated
    As ACB ACTUAL CUSTOMER BEHAVIOUR LLP
  27. 2005-09-28
    ➕
    PEARSON, Mark William appointed
    llp-designated-member
  28. 2005-09-28
    ➕
    PEARSON, Sarah Caroline appointed
    llp-designated-member

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +No director turnover: Company is 21 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

40/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryStable-but-static management: Company is 21 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Sarah Caroline Pearson
Individual · British · DOB 06/1963 · age 63
—25–50%25-50% voting06/04/2016
Mr Mark William Pearson
Individual · British · DOB 06/1962 · age 64
—25–50%25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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————32y——
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16192217 · est 2025 · no financials extracted
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15 RICHMOND TERRACE (BRIGHTON) FREEHOLD COMPANY LIMITED→
12055373 · est 2019 · no financials extracted
————6y——
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10624710 · est 2017 · no financials extracted
————9y——
16 ALEXANDRA VILLAS BRIGHTON LIMITED→
06331374 · est 2007 · no financials extracted
————18y——
16 CADDINGTON ROAD (LONDON) LIMITED→
13540542 · est 2021 · no financials extracted
————4y——
16 CLERMONT TERRACE BRIGHTON RESIDENTS LTD→
14861223 · est 2023 · no financials extracted
————2y——
16 CROMWELL ROAD HOVE LIMITED→
05143616 · est 2004 · no financials extracted
————21y——
16 GOLDSTONE VILLAS HOVE LIMITED→
06810628 · est 2009 · no financials extracted
————17y——
16 GRASSINGTON ROAD (EASTBOURNE) MANAGEMENT COMPANY LIMITED→
11579933 · est 2018 · no financials extracted
————7y——
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————25y——
16 MARINE SQUARE LIMITED→
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————27y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typellp
Incorporated2005-09-28
Jurisdictionengland-wales
Primary SIC—

Registered office

16 Ferrers Road
Lewes
Brighton
East Sussex
BN7 1PZ

Filing status

Accounts
Next due: 2027-12-31
Last made up to: 2026-03-31
Confirmation statement
Next due: 2026-10-12
Last: 2025-09-28

Officers (2 active · 0 resigned)

PEARSON, Mark William→
llp-designated-member · ~64y · appointed 2005-09-28
View their other companies + combined net worth →
Active
PEARSON, Sarah Caroline→
llp-designated-member · ~63y · appointed 2005-09-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (51 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-14
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2025-09-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-21
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2024-10-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-08
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2023-10-02
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2022-09-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-05
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2021-10-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-04-19
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2020-09-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-04-21
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2019-09-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-04-23