AD INGENUITY LLP
💤Zombieactive
OC434489 · llp · incorporated 2020-12-01
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
70/100
Strong
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 70/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, no SIC, incorporation date
80
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (6 active, 6 linked, 6 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
80
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 600 | 400 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
3
filings
- • 1 accounts
- • 1 confirmation-statement
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2025-12-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-12-09📄confirmation-statement-with-no-updatesconfirmation-statement · LLCS01
- 2025-12-08📄change-person-member-limited-liability-partnership-with-name-change-dateofficers · LLCH01
- 2025-03-14📄appoint-person-member-limited-liability-partnership-with-appointment-dateofficers · LLAP01
- 2025-02-03➕BUSHBY, Stephen James appointedllp-designated-member
- 2024-12-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-02📄confirmation-statement-with-no-updatesconfirmation-statement · LLCS01
- 2024-05-20📄appoint-person-member-limited-liability-partnership-with-appointment-dateofficers · LLAP01
- 2024-04-15➕BUNGAY, Steven Russell appointedllp-designated-member
- 2024-03-07📄appoint-person-member-limited-liability-partnership-with-appointment-dateofficers · LLAP01
- 2024-03-01➕MANN, Joseph William appointedllp-designated-member
- 2023-12-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-16📄confirmation-statement-with-no-updatesconfirmation-statement · LLCS01
- 2023-08-13📄appoint-person-member-limited-liability-partnership-with-appointment-dateofficers · LLAP01
- 2023-08-01➕GASCOIGNE, Jamie Niell Crispin appointedllp-designated-member
- 2023-01-15📄confirmation-statement-with-no-updatesconfirmation-statement · LLCS01
- 2022-08-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-15📄change-account-reference-date-limited-liability-partnership-current-extendedaccounts · LLAA01
- 2022-01-10📄confirmation-statement-with-no-updatesconfirmation-statement · LLCS01
- 2020-12-01🏢Company incorporatedAs AD INGENUITY LLP
- 2020-12-01➕GORNALL, Leslie Keith appointedllp-designated-member
- 2020-12-01➕MULLINER, Russell Carl appointedllp-designated-member
- 2020-12-01📄incorporation-limited-liability-partnershipincorporation · LLIN01
Owner dependency
50/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Russell Carl Mulliner Individual · British · DOB 02/1963 · age 63 | — | 25–50% | 25-50% voting | 01/12/2020 |
Mr Leslie Keith Gornall Individual · British · DOB 01/1950 · age 76 | — | 25–50% | 25-50% voting | 01/12/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · same sector · SY postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 13-15 HIGH STREET EPSOM MANAGEMENT LIMITED→ 09908268 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| 15 PEVENSEY ROAD LIMITED→ 05121213 · est 2004 · no financials extracted | — | — | — | — | 21y | — | — |
| 1505 LIMITED→ 16257785 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 162-164 GLOUCESTER ROAD MANAGEMENT LIMITED→ 09186491 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| 172 HPA LIMITED→ 10679877 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 1HILLSIDE SPV LIMITED→ 15423595 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 2 SOUTH MARINE TERRACE LIMITED→ 09563256 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| 2 ST STEPHEN'S CRESCENT MANAGEMENT LIMITED→ 02906376 · est 1994 · no financials extracted | — | — | — | — | 32y | — | — |
| 2-18 WALDRONHYRST (FREEHOLD) LIMITED→ 04655464 · est 2003 · no financials extracted | — | — | — | — | 23y | — | — |
| 2020 SECURITIES LIMITED→ 14143455 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 21ST CENTURY INVESTMENTS LIMITED→ 05691059 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| 238 LONDON ROAD (ST ALBANS) MANAGEMENT LIMITED→ 11440961 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typellp
Incorporated2020-12-01
Jurisdictionengland-wales
Primary SIC—
Registered office
Riverdale
The Sheet
Ludlow
Shropshire
SY8 4JT
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-12-14
Last: 2025-11-30
Officers (6 active · 0 resigned)
BUNGAY, Steven Russell→
Activellp-designated-member · ~60y · appointed 2024-04-15
View their other companies + combined net worth →
BUSHBY, Stephen James→
Activellp-designated-member · ~59y · appointed 2025-02-03
View their other companies + combined net worth →
GASCOIGNE, Jamie Niell Crispin→
Activellp-designated-member · ~47y · appointed 2023-08-01
View their other companies + combined net worth →
GORNALL, Leslie Keith→
Activellp-designated-member · ~76y · appointed 2020-12-01
View their other companies + combined net worth →
MANN, Joseph William→
Activellp-designated-member · ~37y · appointed 2024-03-01
View their other companies + combined net worth →
MULLINER, Russell Carl→
Activellp-designated-member · ~63y · appointed 2020-12-01
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (16 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-18
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2025-12-09
change-person-member-limited-liability-partnership-with-name-change-date
officers · LLCH01
2025-12-08
appoint-person-member-limited-liability-partnership-with-appointment-date
officers · LLAP01
2025-03-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-17
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2024-12-02
appoint-person-member-limited-liability-partnership-with-appointment-date
officers · LLAP01
2024-05-20
appoint-person-member-limited-liability-partnership-with-appointment-date
officers · LLAP01
2024-03-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-19
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2023-12-16
appoint-person-member-limited-liability-partnership-with-appointment-date
officers · LLAP01
2023-08-13
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2023-01-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-31
change-account-reference-date-limited-liability-partnership-current-extended
accounts · LLAA01
2022-02-15
confirmation-statement-with-no-updates
confirmation-statement · LLCS01
2022-01-10