DIANA DRUMMOND LIMITED
- 47910Retail sale via mail order houses or via Internet
Opportunity 77/100 (strong), bankability 85/100. Strong seller-intent signal (65/100, director aged 58). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -86% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Refinance opportunity
2 live charges · 2 lenders · oldest 39.1y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 39.1 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-119.4k | £-31.7k |
| Current assets | £208.6k | £138.1k |
| Cash | £11.1k | £78.7k |
| Debtors | £142.4k | £11.1k |
| Net assets | £-119.4k | £-31.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 officers
Corporate timeline (36 events)Click to expand
- 2025-11-14📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-16➖CHANG, Jihyeong resigneddirector
- 2025-09-16➖CHANG, Jiyeon resigneddirector
- 2025-06-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-24📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-02-24📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-02-20➕CHANG, Jihyeong appointeddirector
- 2023-02-20➕CHANG, Jiyeon appointeddirector
- 2022-09-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-03-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-03-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-01-28📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2021-01-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-01-27📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-01-27📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-01-27📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-01-27📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-01-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-01-26➕CHANG, Moonsik, Dr appointeddirector
- 2021-01-26➖GIBB, Charles James resigneddirector
- 2021-01-26➖GIBB, Elspeth Anne Maclean resigneddirector
- 2008-08-30🔓Charge satisfied #3
- 2008-03-15➖KERR, John Forsyth resignedsecretary
- 2008-03-15➕GIBB, Charles James appointeddirector
- 2008-03-15➕GIBB, Elspeth Anne Maclean appointeddirector
- 2008-03-15➖KERR, Erica Anne resigneddirector
- 2008-03-15➖KERR, John Forsyth resigneddirector
- 1991-11-22🔓Charge satisfied #1
- 1991-11-11🔒Charge registered #3Lender: Tsb Bank Scotland PLC
- 1990-07-11➖KERR, Peter Jeffrey Lancaster resigneddirector
- 1987-04-09🔒Charge registered #1Lender: The Royal Bank of Scotland PLC
- 1983-11-14🏢Company incorporatedAs DIANA DRUMMOND LIMITED
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 42 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 med ·Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: CHANG, Jihyeong resigned 2025-09-16; CHANG, Jiyeon resigned 2025-09-16
Group structure
Ns Herbalist Uk Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ns Herbalist Uk Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 26/01/2021 |
2 historic (ceased) PSCs
- Mrs Elspeth Anne Gibbceased 26/01/2021· 50-75% shares
- Mr Charles James Gibbceased 26/01/2021· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 8 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Lloyds Banking Group Tsb Bank Scotland PLC | Standard security | 1 property | 11/11/1991 | 30/08/2008 | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland PLC | Bond & floating charge | 1 property | 09/04/1987 | 22/11/1991 |