CHOICE CONSULTANTS LIMITED

🌳Matureactive
SC199412 · ltd · incorporated 1999-09-01
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£21.9k
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Other activities of employment placement agencies
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 2 with DOB)
78
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
67 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £21,948

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£22k
↑ 65% YoY
Current Assets
£31k
↑ 9.7% YoY
Current Liabilities
—
£0£6k£12k£19k£25k£31kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£21.9k£13.6k
Current assets£30.9k£28.2k
Net assets£21.9k£13.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-12-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-03-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-12-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-11-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-08-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-01-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2019-09-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2018-12-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2017-12-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2017-01-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  11. 2015-11-26
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2015-09-28
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2014-12-23
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2014-10-06
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2014-01-07
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2010-03-31
    ➕
    HELLIWELL, Wendy Elizabeth appointed
    director
  17. 2005-02-09
    ➕
    HELLIWELL, Wendy Elizabeth appointed
    secretary
  18. 2005-02-09
    ➖
    HBJ SECRETARIAL LIMITED resigned
    corporate-secretary
  19. 1999-10-22
    ➕
    HELLIWELL, James Alexander appointed
    director
  20. 1999-10-22
    ➖
    HENDERSON BOYD JACKSON LIMITED resigned
    corporate-nominee-director
  21. 1999-09-01
    🏢
    Company incorporated
    As CHOICE CONSULTANTS LIMITED
  22. 1999-09-01
    ➕
    HBJ SECRETARIAL LIMITED appointed
    corporate-secretary
  23. 1999-09-01
    ➕
    HENDERSON BOYD JACKSON LIMITED appointed
    corporate-nominee-director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 27 years — deep operational knowledge concentrated in one person.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

66/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 27 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mrs Wendy Elizabeth Helliwell
Individual · Scottish · DOB 05/1971 · age 55
25–50%
—25-50% shares27/09/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated1999-09-01
Jurisdictionscotland
Primary SIC78109 — Other activities of employment placement agencies

Registered office

8 Cammo Road
Edinburgh
Lothian
EH4 8AD

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-10-11
Last: 2025-09-27

Officers (3 active · 2 resigned)

HELLIWELL, Wendy Elizabeth→
secretary · appointed 2005-02-09
View their other companies + combined net worth →
Active
HELLIWELL, James Alexander→
director · ~56y · appointed 1999-10-22
View their other companies + combined net worth →
Active
HELLIWELL, Wendy Elizabeth→
director · ~55y · appointed 2010-03-31
View their other companies + combined net worth →
Active
HBJ SECRETARIAL LIMITED→
corporate-secretary · appointed 1999-09-01 · resigned 2005-02-09
Resigned
HENDERSON BOYD JACKSON LIMITED→
corporate-nominee-director · appointed 1999-09-01 · resigned 1999-10-22
Resigned

Click a director name to see their full track record across all companies.

Recent filings (67 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-27
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-27
accounts-with-accounts-type-micro-entity
accounts · AA
2022-11-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-27
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-31
accounts-with-accounts-type-micro-entity
accounts · AA
2021-01-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-09-27
accounts-with-accounts-type-micro-entity
accounts · AA
2019-09-09
accounts-with-accounts-type-micro-entity
accounts · AA
2018-12-17