MAX PROMOTIONS LIMITED
💤Zombieactive
SC202406 · ltd · incorporated 1999-12-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
£434.7k
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
73 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £434,726
Cash YoY
+35%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£441k
↑ 35% YoY
Net Worth
£435k
↑ 4.8% YoY
Current Assets
£654k
↓ 3.2% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £460.8k | £446.8k |
| Current assets | £654.0k | £675.5k |
| Cash | £440.6k | £327.3k |
| Debtors | £213.4k | £348.2k |
| Net assets | £434.7k | £414.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
3
filings
- • 1 accounts
- • 1 officers
- • 1 persons-with-significant-control
Last 180 days
4
filings
- • 1 accounts
- • 1 officers
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2026-03-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-03-12📄change-person-director-company-with-change-dateofficers · CH01
- 2026-03-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-03-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-03-14📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2025-03-13📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-03-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-29📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2024-05-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-21📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2023-04-21📄capital-name-of-class-of-sharescapital · SH08
- 2023-04-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-16📄change-person-director-company-with-change-dateofficers · CH01
- 2022-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-11-05➕TAYLER BRADSHAW LIMITED appointedcorporate-secretary
- 2019-11-05➖MITCHELL, Frazer Garioch resignedsecretary
- 2019-11-05📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2019-11-05📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 1999-12-16🏢Company incorporatedAs MAX PROMOTIONS LIMITED
- 1999-12-16➕MCKECHNIE, Susan Anne appointeddirector
- 1999-12-16➕MITCHELL, Frazer Garioch appointedsecretary
- 1999-12-16➕OSWALDS OF EDINBURGH LIMITED appointedcorporate-nominee-secretary
- 1999-12-16➖OSWALDS OF EDINBURGH LIMITED resignedcorporate-nominee-secretary
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
75/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Susan Anne Mckechnie Individual · British · DOB 09/1969 · age 57 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
1 historic (ceased) PSC
- Mr Frazer Mitchellceased 31/12/2023· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| MM SERVICES 111111 LTD→ SC783799 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
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| MSK EVENT SERVICES LTD→ SC764514 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| MURDOCH SURFACING LTD→ SC707830 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| MURPHY BATHROOMS LTD→ SC726255 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| NATURAL HARMONY HT LTD→ SC717333 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| NATURALBEAUTYTHERAPIES LTD→ SC653765 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| NETWORK DESIGN SERVICES LIMITED→ SC361677 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| NEWMILNS ENTERPRISE COMPANY LIMITED→ SC504507 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1999-12-16
Jurisdictionscotland
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
54 Curlinghall
Largs
Ayrshire
KA30 8LA
Filing status
Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2026-11-22
Last: 2025-11-08
Officers (2 active · 2 resigned)
TAYLER BRADSHAW LIMITED→
Activecorporate-secretary · appointed 2019-11-05
View their other companies + combined net worth →
MCKECHNIE, Susan Anne→
Activedirector · ~57y · appointed 1999-12-16
View their other companies + combined net worth →
MITCHELL, Frazer Garioch→
Resignedsecretary · appointed 1999-12-16 · resigned 2019-11-05
OSWALDS OF EDINBURGH LIMITED→
Resignedcorporate-nominee-secretary · appointed 1999-12-16 · resigned 1999-12-16
Click a director name to see their full track record across all companies.
Recent filings (73 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-13
change-person-director-company-with-change-date
officers · CH01
2026-03-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-12
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-26
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2025-03-14
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-13
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-08
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2024-10-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-24
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-09
capital-variation-of-rights-attached-to-shares
capital · SH10
2023-04-21
capital-name-of-class-of-shares
capital · SH08
2023-04-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-04