CONCEPT PROMOTIONAL MERCHANDISE LTD.

💤Zombieactive
SC213424 · ltd · incorporated 2000-12-01
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£162.5k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle with a 66-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (2 active, 6 linked, 2 with DOB)
77
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
75 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £162,497

Key financials

1 year extracted from filed iXBRL accounts
Cash
£57k
Net Worth
£162k
Current Assets
£245k
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-31
Total assets£171.0k
Current assets£245.1k
Cash£57.3k
Debtors£187.8k
Net assets£162.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2025-12-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-09
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  3. 2024-12-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-04-04
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  5. 2023-12-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2023-12-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-01-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2022-03-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-12-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-12-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2018-09-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2017-11-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2016-12-22
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2016-01-05
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2016-01-05
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2004-12-20
    ➖
    WILSON, Emily Lynne resigned
    secretary
  17. 2004-12-20
    ➖
    WILSON, Emily Lynne resigned
    director
  18. 2004-11-30
    ➕
    HARRIS, Isobel appointed
    secretary
  19. 2000-12-01
    🏢
    Company incorporated
    As CONCEPT PROMOTIONAL MERCHANDISE LTD.
  20. 2000-12-01
    ➕
    CHRISTIE, Robert appointed
    director
  21. 2000-12-01
    ➕
    WILSON, Emily Lynne appointed
    secretary
  22. 2000-12-01
    ➕
    BRIAN REID LTD. appointed
    corporate-nominee-secretary
  23. 2000-12-01
    ➖
    BRIAN REID LTD. resigned
    corporate-nominee-secretary
  24. 2000-12-01
    ➕
    WILSON, Emily Lynne appointed
    director
  25. 2000-12-01
    ➕
    STEPHEN MABBOTT LTD. appointed
    corporate-nominee-director
  26. 2000-12-01
    ➖
    STEPHEN MABBOTT LTD. resigned
    corporate-nominee-director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 66 — succession pressure is live.

Succession & seller-readiness

95/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Robert Christie
Individual · British · DOB 12/1960 · age 66
75–100%
75–100%board control75-100% shares · 75-100% voting · board control14/12/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2000-12-01
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

15-17 Commerce Street
Aberdeen
AB11 5EU
Scotland

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-12-28
Last: 2025-12-14

Officers (2 active · 4 resigned)

HARRIS, Isobel→
secretary · appointed 2004-11-30
View their other companies + combined net worth →
Active
CHRISTIE, Robert→
director · ~66y · appointed 2000-12-01
View their other companies + combined net worth →
Active
WILSON, Emily Lynne→
secretary · appointed 2000-12-01 · resigned 2004-12-20
Resigned
BRIAN REID LTD.→
corporate-nominee-secretary · appointed 2000-12-01 · resigned 2000-12-01
Resigned
WILSON, Emily Lynne→
director · ~62y · appointed 2000-12-01 · resigned 2004-12-20
Resigned
STEPHEN MABBOTT LTD.→
corporate-nominee-director · appointed 2000-12-01 · resigned 2000-12-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (75 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-17
change-account-reference-date-company-current-shortened
accounts · AA01
2024-12-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-09
change-account-reference-date-company-current-extended
accounts · AA01
2024-04-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-30