AM MARKETING LIMITED

💤Zombieactive
SC361755 · ltd · incorporated 2009-06-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£402.2k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: SIC 46170
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -34% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 1 with DOB)
80
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
49 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £402,183
Cash YoY
-34%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£40k
↓ 34% YoY
Net Worth
£402k
↑ 34% YoY
Current Assets
£684k
↑ 75% YoY
Current Liabilities
—
£0£137k£273k£410k£547k£684kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£405.2k£308.5k
Current assets£683.7k£389.7k
Cash£39.8k£60.0k
Debtors£643.9k£329.7k
Net assets£402.2k£300.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-12-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-08-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-09-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-09-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-09-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2022-09-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2022-09-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2021-09-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-09-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2020-10-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2019-09-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-09-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2017-10-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2017-06-26
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  15. 2017-06-26
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  16. 2016-10-27
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2014-09-01
    ➖
    TREGONNING, Martin Edward Treloar resigned
    secretary
  18. 2009-06-25
    🏢
    Company incorporated
    As AM MARKETING LIMITED
  19. 2009-06-25
    ➕
    MACPHERSON, Alasdair Duncan appointed
    director
  20. 2009-06-25
    ➕
    TREGONNING, Martin Edward Treloar appointed
    secretary

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Alasdair Duncan Macpherson
Individual · British · DOB 06/1977 · age 49
25–50%
—25-50% shares06/04/2016
Mrs Rhoda Rebekah Macpherson
Individual · British · DOB 07/1981 · age 45
25–50%
—25-50% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Wholesale & distribution · ZE postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
JAMIESON AND SMITH (SHETLAND WOOL BROKERS) LIMITED→
SC028516 · est 1951 · no financials extracted
————74y7862y
JOHN TULLOCH (SHETLAND PRODUCTS) LIMITED→
SC026382 · est 1948
——£1.58M—77y7863y
L WILLIAMSON LIMITED→
SC274059 · est 2004
——£3.34M—21y7754y
R S HENDERSON LIMITED→
SC228534 · est 2002
——£2.93M—24y7756y
60N BOND LTD→
SC848232 · est 2025 · no financials extracted
————1y7659y
QA WINDOWS LIMITED→
SC438024 · est 2012
———10013y7448y
EQC DIRECT LIMITED→
SC744029 · est 2022
————3y7135y
GLOBUS (SHETLAND) LIMITED→
SC149147 · est 1994 · no financials extracted
————32y7056y
BLUESHELL LTD→
SC736852 · est 2022
——£-548—3y6158y
QUALITY PRODUCTS DIRECT LIMITED→
SC721543 · est 2022
——£-38.4k—4y5646y
J.W.G. LIMITED→
SC088858 · est 1984 · no financials extracted
————41y——
REARO SUPPLIES LIMITED→
SC061616 · est 1977 · no financials extracted
————49y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2009-06-25
Jurisdictionscotland
Primary SIC46170 — SIC 46170

Registered office

4 Culsetter Park
Brae
Shetland
ZE2 9WL
Scotland

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-09
Last: 2025-06-25

Officers (1 active · 1 resigned)

MACPHERSON, Alasdair Duncan→
director · ~49y · appointed 2009-06-25
View their other companies + combined net worth →
Active
TREGONNING, Martin Edward Treloar→
secretary · appointed 2009-06-25 · resigned 2014-09-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (49 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-09-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-09-27
change-person-director-company-with-change-date
officers · CH01
2022-09-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-09-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-10-08