GOING MUTTS LIMITED
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-02-28 | 2024-02-29 |
|---|---|---|
| Average employees | 800 | 800 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 confirmation-statement
Corporate timeline (16 events)Click to expand
- 2025-07-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-02-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-02-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-02-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-11-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-05-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-02-28📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2021-12-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-02-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-05-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-11-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-02-06🏢Company incorporatedAs GOING MUTTS LIMITED
- 2017-02-06➕ROBERTSON, Heather appointedsecretary
- 2017-02-06➕ROBERTSON, Neil Donald appointeddirector
- 2017-02-06📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 65 — succession pressure is live.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Neil Donald Robertson Individual · British · DOB 11/1961 · age 65 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 06/02/2017 |
Heather Robertson Individual · British · DOB 12/1966 · age 60 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/02/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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