DIGITAL PLACEMAKING LIMITED
Opportunity 77/100 (strong), bankability 85/100. Strong seller-intent signal (60/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Refinance opportunity
1 live charge · oldest 7.1y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 7.1 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 1 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 2 address
- • 2 address
- • 1 confirmation-statement
- • 2 address
- • 1 confirmation-statement
- • 1 mortgage
Corporate timeline (23 events)Click to expand
- 2026-04-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-04-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-12-23📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-12-23🔓Charge satisfied #1
- 2025-09-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-09-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2022-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-05-09➖DEVLIN, Brian resigneddirector
- 2022-05-09📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-03-14📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2019-03-06🔒Charge registered #1Lender: Clydesdale Bank PLC (Trading as Both Clydesdale Bank and Yorkshire Bank)
- 2017-12-05📄change-person-director-company-with-change-dateofficers · CH01
- 2017-12-04🏢Company incorporatedAs DIGITAL PLACEMAKING LIMITED
- 2017-12-04➕CROSS, George Kerr appointedsecretary
- 2017-12-04➕BROWN, Stephen Park appointeddirector
- 2017-12-04➕DEVLIN, Brian appointeddirector
- 2017-12-04📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 67 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Group structure
Nvt Group Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Nvt Group Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 04/12/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Virgin Money Clydesdale Bank PLC (Trading as Both Clydesdale Bank and Yorkshire Bank) | A registered charge | — | 06/03/2019 | 23/12/2025 |