ADNET MARKETING LIMITED
Opportunity 75/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -93% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £3.2k | £3.1k |
| Current assets | £251.6k | £266.9k |
| Cash | £4.1k | £63.0k |
| Debtors | £247.5k | £204.0k |
| Net assets | £3.2k | £3.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
- • 1 confirmation-statement
- • 2 gazette
- • 1 accounts
- • 1 confirmation-statement
Corporate timeline (22 events)Click to expand
- 2026-03-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-01-14📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2026-01-14📄gazette-filings-brought-up-to-dategazette · DISS40
- 2026-01-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-12-09📄gazette-notice-compulsorygazette · GAZ1
- 2025-10-27📍default-companies-house-service-address-applied-pscaddress · RP10
- 2025-10-27📍default-companies-house-registered-office-address-appliedaddress · RP05
- 2025-10-23📄change-person-director-company-with-change-dateofficers · CH01
- 2025-10-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-03-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-05-18📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-05-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-04-30📄gazette-filings-brought-up-to-dategazette · DISS40
- 2019-05-01➕WHATNALL, Stephen Colin appointeddirector
- 2019-05-01➖WHATNALL, Isabelle resigneddirector
- 2018-03-05🏢Company incorporatedAs ADNET MARKETING LIMITED
- 2018-03-05➕WHATNALL, Isabelle appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 70 — succession pressure is live.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Stephen Colin Whatnall Individual · British · DOB 11/1956 · age 70 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/05/2019 |
1 historic (ceased) PSC
- Miss Isabelle Whatnallceased 01/05/2019· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.