D2 MARKETING & CREATIVE LIMITED
🏛️Establishedactive
SC666868 · ltd · incorporated 2020-07-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£32.4k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Specialised design activities
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
13 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Positive net assets
Net assets £32,418
Net assets shrinking
Down £3,465 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£32k
↓ 9.7% YoY
Current Assets
£48k
↓ 23% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £32.4k | £35.9k |
| Current assets | £48.2k | £62.9k |
| Net assets | £32.4k | £35.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
- 2025-12-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-14📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-10-18➕MURRAY, Alan appointeddirector
- 2023-09-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-04-14📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-11-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-07-09🏢Company incorporatedAs D2 MARKETING & CREATIVE LIMITED
- 2020-07-09➕MURRAY, Julie Claire appointeddirector
- 2020-07-09📄incorporation-companyincorporation · NEWINC
Owner dependency
79/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Julie Claire Murray Individual · British · DOB 11/1975 · age 51 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 09/07/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Professional services · AB postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| HYDROGEN SYSTEMS ENGINEERING LIMITED→ SC866248 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| INCIPIO LTD→ SC864886 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| INDUCTIGHT (OPERATIONS) LTD→ SC777819 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| INFINITY ENGINEERING SYSTEMS LIMITED→ SC663665 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| INNOSTAR LIMITED→ SC623377 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| INSIGHTFUL SAFETY LTD→ SC771773 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| INTEGRATING4LIFE LIMITED→ SC666776 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| INTERNATIONAL DOORS AND WINDOWS EMPLOYEE TRUST LIMITED→ SC733921 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| IOANNOU ENGINEERING CONSULTANTS LIMITED→ SC755656 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| IRANIAN LTD.→ SC865333 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| IRONFIELD TECH SERVICES LTD→ SC590690 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ISLAND OFFSHORE UK LIMITED→ SC492749 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-07-09
Jurisdictionscotland
Primary SIC74100 — Specialised design activities
Registered office
Victoria House
13 Victoria Street
Aberdeen
AB10 1XB
Scotland
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-22
Last: 2025-07-08
Officers (2 active · 0 resigned)
MURRAY, Alan→
Activedirector · ~58y · appointed 2023-10-18
View their other companies + combined net worth →
MURRAY, Julie Claire→
Activedirector · ~51y · appointed 2020-07-09
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (13 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-09
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-08
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-11
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-08
appoint-person-director-company-with-name-date
officers · AP01
2024-03-14
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-21
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-10
accounts-with-accounts-type-micro-entity
accounts · AA
2022-11-01
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-04-14
accounts-with-accounts-type-micro-entity
accounts · AA
2021-11-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-12
incorporation-company
incorporation · NEWINC
2020-07-09