ADDITIVE PERSONALISATION LIMITED
🏛️Establishedactive
SC671155 · ltd · incorporated 2020-08-18
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 76/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (6 active, 8 linked, 6 with DOB)
85
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
18 connected companies via shared directors
90
Filing history
41 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
- 2025-11-21📄accounts-with-accounts-type-smallaccounts · AA
- 2025-09-03📄change-person-secretary-company-with-change-dateofficers · CH03
- 2025-09-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-09-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-08-20📄change-person-director-company-with-change-dateofficers · CH01
- 2025-06-09📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-02📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2025-04-02📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2025-04-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-04-01📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-31➕ROSS, Allan John appointedsecretary
- 2025-03-31➕MCARTHUR, Anna Louise Liberty appointeddirector
- 2025-03-31➖MCARTHUR, Anna Louise Liberty resignedsecretary
- 2025-03-31➖ROSS, Allan John resigneddirector
- 2024-10-09📄accounts-with-accounts-type-smallaccounts · AA
- 2024-09-17📄change-person-director-company-with-change-dateofficers · CH01
- 2023-11-08📄accounts-with-accounts-type-smallaccounts · AA
- 2022-11-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-07-12📄change-person-secretary-company-with-change-dateofficers · CH03
- 2022-05-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-04-30➕AFFLECK, Patrick Andrew Robert appointeddirector
- 2022-04-30➕TODHUNTER, Darren appointeddirector
- 2022-04-30➕MCARTHUR, Anna Louise Liberty appointedsecretary
- 2022-04-28➕ROSS, Allan John appointeddirector
- 2020-08-18🏢Company incorporatedAs ADDITIVE PERSONALISATION LIMITED
- 2020-08-18➕FEW, Jack William appointeddirector
- 2020-08-18➕GILL, Richard James appointeddirector
Owner dependency
48/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -5 active directors: Broader management team in place — suggests transferable governance.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
40/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Havas Uk Limited holds majority control (50-75%). Likely parent but not wholly-owned.
🏛️majority
Havas Uk Limited
Corporate parent · holds 50-75% shares · board control
⬇
ADDITIVE PERSONALISATION LIMITED
This company · SC671155
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Havas Uk Limited Corporate entity | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 30/04/2022 |
2 historic (ceased) PSCs
- Mr Richard James Gillceased 30/04/2022· 25-50% shares · 25-50% voting
- Mr Jack William Fewceased 30/04/2022· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| ATHENA CONSULT LTD→ SC655717 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ATHLETE ORIGIN LTD→ SC708117 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ATM MANAGEMENT & CONSULTING LTD→ SC404793 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ATMOSFUTURE INNOVATIONS LIMITED→ SC869684 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AUDIOELEMENTS (SCOTLAND) LIMITED→ SC834885 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AUDIT CENTRIC LIMITED→ SC451452 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AULD KIRK DEVELOPMENTS LIMITED→ SC547247 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AXCEL CARS LTD→ SC879873 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AXIUS GROUP LTD→ SC719391 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AXS CONSULTING LIMITED→ SC798118 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AYRLINE CONSULTING LTD→ SC362292 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| B-ABLE BUSINESS SERVICES LTD→ SC858564 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-08-18
Jurisdictionscotland
Primary SIC73110 — Advertising agencies
Registered office
Clyde Offices
48 West George Street
Glasgow
City Of Glasgow
G2 1BP
Scotland
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-08-31
Last: 2025-08-17
Officers (6 active · 2 resigned)
Active
AFFLECK, Patrick Andrew Robert→
Activedirector · ~48y · appointed 2022-04-30
View their other companies + combined net worth →
FEW, Jack William→
Activedirector · ~41y · appointed 2020-08-18
View their other companies + combined net worth →
GILL, Richard James→
Activedirector · ~43y · appointed 2020-08-18
View their other companies + combined net worth →
MCARTHUR, Anna Louise Liberty→
Activedirector · ~39y · appointed 2025-03-31
View their other companies + combined net worth →
TODHUNTER, Darren→
Activedirector · ~58y · appointed 2022-04-30
View their other companies + combined net worth →
MCARTHUR, Anna Louise Liberty→
Resignedsecretary · appointed 2022-04-30 · resigned 2025-03-31
ROSS, Allan John→
Resigneddirector · ~65y · appointed 2022-04-28 · resigned 2025-03-31
Click a director name to see their full track record across all companies.
Recent filings (41 total)
accounts-with-accounts-type-small
accounts · AA
2025-11-21
change-person-secretary-company-with-change-date
officers · CH03
2025-09-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2025-09-03
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-20
change-person-director-company-with-change-date
officers · CH01
2025-08-20
change-person-director-company-with-change-date
officers · CH01
2025-06-09
appoint-person-secretary-company-with-name-date
officers · AP03
2025-04-02
termination-secretary-company-with-name-termination-date
officers · TM02
2025-04-02
appoint-person-director-company-with-name-date
officers · AP01
2025-04-02