UNCOMMON SENSE LTD
🏛️Establishedactive
SC688684 · ltd · incorporated 2021-02-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
£9.3k
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
PursueAsset-holding vehicle with a 73-year-old founder — textbook succession opportunity.
Opportunity 77/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 73). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £9,253
Net assets shrinking
Down £1,487 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£9k
↓ 14% YoY
Current Assets
£9k
↓ 25% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-02-28 | 2024-02-29 |
|---|---|---|
| Total assets | £9.3k | £10.7k |
| Current assets | £9.4k | £12.6k |
| Net assets | £9.3k | £10.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
- 2025-08-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-11-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-02-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-02-09🏢Company incorporatedAs UNCOMMON SENSE LTD
- 2021-02-09➕MACDONALD, Morag Eileen appointeddirector
- 2021-02-09➕MACPHAIL, Norman Cameron appointeddirector
- 2021-02-09📄incorporation-companyincorporation · NEWINC
Owner dependency
78/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 73 — succession pressure is live.
- +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
66/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Norman Cameron Macphail Individual · Scottish · DOB 03/1953 · age 73 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 09/02/2021 |
Ms Morag Eileen Macdonald Individual · British · DOB 09/1964 · age 62 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 09/02/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · EH postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| CHARLES RIVER LABORATORIES EDINBURGH LIMITED→ SC091725 · est 1985 | £131.60M £96.97M–£166.24M | £135.39M | — | 135900 | 41y | 85 | 67y |
| ROBERTSON EDUCATION (ABERDEENSHIRE) HOLDINGS LIMITED→ SC209010 · est 2000 | £5.47M £4.03M–£6.91M | — | — | 0 | 25y | 85 | 60y |
| DSF (2003) LIMITED→ SC144009 · est 1993 | £4.70M £3.46M–£5.93M | — | — | 7 | 33y | 87 | 61y |
| FCC (EAST AYRSHIRE) HOLDINGS LIMITED→ SC300470 · est 2006 | £3.99M £2.94M–£5.03M | — | — | 0 | 20y | 87 | 60y |
| BLYTH & BLYTH CONSULTING ENGINEERS LIMITED→ SC241155 · est 2002 | £2.78M £2.05M–£3.52M | — | — | 93 | 23y | 87 | 85y |
| SIBCAS LIMITED→ SC052604 · est 1973 | £1.88M £1.39M–£2.38M | — | — | 165 | 53y | 88 | 68y |
| HORIZON (GP) LIMITED→ SC493523 · est 2014 | £45.2k £33.3k–£57.1k | — | — | 6 | 11y | 95 | 66y |
| BURNDENE INVESTMENTS LIMITED→ SC015613 · est 1929 | £14.3k £10.5k–£18.0k | — | — | 0 | 96y | 83 | 63y |
| 3 ED HOLDINGS 2 LIMITED→ SC328040 · est 2007 · no financials extracted | — | — | — | — | 18y | 83 | 65y |
| ABACUS FINANCIAL MARKETING LIMITED→ SC197503 · est 1999 | — | — | £3.4k | — | 26y | 83 | 59y |
| ACCOUNTING & TAXATION SERVICE LTD→ SC360357 · est 2009 · no financials extracted | — | — | — | — | 16y | 83 | 58y |
| BRINDLEY ASSOCIATES LIMITED→ SC290803 · est 2005 | — | — | — | 1300 | 20y | 83 | 59y |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-02-09
Jurisdictionscotland
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
5/6 Bruntsfield Gardens
Edinburgh
EH10 4DX
Scotland
Filing status
Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-02-22
Last: 2026-02-08
Officers (2 active · 0 resigned)
MACDONALD, Morag Eileen→
Activedirector · ~62y · appointed 2021-02-09
View their other companies + combined net worth →
MACPHAIL, Norman Cameron→
Activedirector · ~73y · appointed 2021-02-09
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (10 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-12
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-09
accounts-with-accounts-type-micro-entity
accounts · AA
2023-11-27
accounts-with-accounts-type-micro-entity
accounts · AA
2023-02-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-09
incorporation-company
incorporation · NEWINC
2021-02-09