DIGITAL MARKETING SCOTLAND LTD
🌿Early-stageactive
SC738157 · ltd · incorporated 2022-07-12
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Average employees | 400 | 300 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
3
filings
- • 1 persons-with-significant-control
- • 1 officers
- • 1 accounts
Last 90 days
3
filings
- • 1 persons-with-significant-control
- • 1 officers
- • 1 accounts
Last 180 days
3
filings
- • 1 persons-with-significant-control
- • 1 officers
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2026-04-28➖SKINNER, Rodger Neil resigneddirector
- 2026-04-28📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-04-28📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-04-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-06-20📄change-person-director-company-with-change-dateofficers · CH01
- 2025-06-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-06-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-04📄second-filing-of-director-appointment-with-nameofficers · RP04AP01
- 2024-04-03📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-04-01➕SKINNER, Rodger Neil appointeddirector
- 2023-08-08📄change-person-director-company-with-change-dateofficers · CH01
- 2023-08-08📄change-person-director-company-with-change-dateofficers · CH01
- 2023-07-25📄change-person-director-company-with-change-dateofficers · CH01
- 2023-07-25📄change-person-director-company-with-change-dateofficers · CH01
- 2023-03-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-03-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-03-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-03-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-03-14📄capital-allotment-sharescapital · SH01
- 2023-02-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-07-12🏢Company incorporatedAs DIGITAL MARKETING SCOTLAND LTD
- 2022-07-12➕MCKELLAR, Colin Ballantyne appointeddirector
- 2022-07-12➕MCKELLAR, Samantha appointeddirector
- 2022-07-12📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Samantha Mckellar Individual · British · DOB 11/1974 · age 52 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 12/07/2022 |
Mr Colin Ballantyne Mckellar Individual · British · DOB 07/1973 · age 53 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 12/07/2022 |
1 historic (ceased) PSC
- Mr Rodger Neil Skinnerceased 28/04/2026· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · KA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| SETUP LOCATIONS LTD→ SC669557 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| STEVEN WALLACE ELECTRICAL LTD→ SC592286 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| STEWART GILMOUR & CO. LIMITED→ SC600202 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| STUDIO20THREE LTD→ SC679952 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| SUBTLE ADVANTAGE LIMITED→ SC578217 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| SUPPORTACT LTD→ SC847403 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| SURE LEASING LTD→ SC733759 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| SWG MANAGEMENT LIMITED→ SC597498 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| SYNTHESIS WORKS LTD→ SC757399 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| TALL POPPY CONSULTANCY LIMITED→ SC398559 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| TANNLIN GROUP LIMITED→ SC441632 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| TBC RENEWABLES LIMITED→ SC800038 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-07-12
Jurisdictionscotland
Primary SIC73110 — Advertising agencies
Registered office
Studio 3 110 King Street
Kilmarnock
KA1 1PG
Scotland
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-25
Last: 2025-07-11
Officers (2 active · 1 resigned)
MCKELLAR, Colin Ballantyne→
Activedirector · ~53y · appointed 2022-07-12
View their other companies + combined net worth →
MCKELLAR, Samantha→
Activedirector · ~52y · appointed 2022-07-12
View their other companies + combined net worth →
SKINNER, Rodger Neil→
Resigneddirector · ~54y · appointed 2024-04-01 · resigned 2026-04-28
Click a director name to see their full track record across all companies.
Recent filings (23 total)
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-04-28
termination-director-company-with-name-termination-date
officers · TM01
2026-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-14
change-person-director-company-with-change-date
officers · CH01
2025-06-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-06-20
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-27
second-filing-of-director-appointment-with-name
officers · RP04AP01
2024-04-04
appoint-person-director-company-with-name-date
officers · AP01
2024-04-03
change-person-director-company-with-change-date
officers · CH01
2023-08-08
change-person-director-company-with-change-date
officers · CH01
2023-08-08
change-person-director-company-with-change-date
officers · CH01
2023-07-25
change-person-director-company-with-change-date
officers · CH01
2023-07-25