HAPPINESS INC LIMITED
🌿Early-stageactive
SC744452 · ltd · incorporated 2022-09-14
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
£11.3k
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueAsset-holding vehicle. Family succession underway — not a classic acquisition target.
Opportunity 75/100 (strong), bankability 70/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £11,321
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£11k
↑ 63% YoY
Current Assets
£2
↓ 100% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|---|---|
| Total assets | £11.3k | £6.9k |
| Current assets | £2 | £2.5k |
| Net assets | £11.3k | £6.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
- 2025-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-05-21📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-05-21📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-02-28📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-09-14🏢Company incorporatedAs HAPPINESS INC LIMITED
- 2022-09-14➕HIRST, Kay Baxter appointedsecretary
- 2022-09-14➕HIRST, Fiona Macrae appointeddirector
- 2022-09-14➕HIRST, Kay Baxter appointeddirector
- 2022-09-14📄incorporation-companyincorporation · NEWINC
Owner dependency
81/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 81 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
26/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- primaryFamily succession underway: Not a takeover target — HIRST, Fiona Macrae (same surname) appointed 2022-09-14. Pattern consistent with intra-family handover.
- primaryFounder aged 70+: Senior director is approximately 81 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Kay Baxter Hirst Individual · Scottish · DOB 02/1945 · age 81 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 14/09/2022 |
2 historic (ceased) PSCs
- Mr Charles Porter Hirstceased 30/05/2023· 50-75% shares · 50-75% voting · board control
- Ms Fiona Macrae Hirstceased 30/05/2023· board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Trade services · DD postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| HYDROMAX INCORPORATED LIMITED→ SC272732 · est 2004 · no financials extracted | — | — | — | — | 21y | — | — |
| IDO SAFETY LIMITED→ SC693693 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| IED TRAINING SOLUTIONS LIMITED→ SC508806 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| IKRAM ENGINEERING SERVICES LTD→ SC433838 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| IMAK CONSULTANTS LTD→ SC813083 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| INFINITY GARDENS LTD.→ SC607977 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| INNOVATE 28 CONSULTING LIMITED→ SC510023 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| INSIDE & OUT CLEANING SERVICES LTD→ SC835412 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| INTONA LIMITED→ SC152680 · est 1994 · no financials extracted | — | — | — | — | 31y | — | — |
| INVERMARK HYDRO LIMITED→ SC452602 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ION ELECTRICAL (SCOTLAND) LIMITED→ SC563562 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| J & J CLASSICS LTD→ SC666648 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-09-14
Jurisdictionscotland
Primary SIC96090 — Other service activities n.e.c.
Registered office
Muirwood House
Montrose
DD10 9LD
Scotland
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-06-13
Last: 2025-05-30
Officers (3 active · 0 resigned)
Active
HIRST, Fiona Macrae→
Activedirector · ~53y · appointed 2022-09-14
View their other companies + combined net worth →
HIRST, Kay Baxter→
Activedirector · ~81y · appointed 2022-09-14
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (10 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-31
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-31
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-05-21
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-05-21
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-05-21
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-02-28
incorporation-company
incorporation · NEWINC
2022-09-14