HAPPINESS INC LIMITED

🌿Early-stageactive
SC744452 · ltd · incorporated 2022-09-14
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
Why now
Window steady · medium confidence
Mixed signals — 1 changes over 30 days, no clear direction yet.
  • · Filings: 10 → 12
What changed my view
Last 30 days

Picture improved over the last 30 days — 1 positive signal vs 0 negative.

  • ↑Filings: 10 → 12
Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£11.2k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
Pursue
Asset-holding vehicle. Family succession underway — not a classic acquisition target.

Opportunity 75/100 (strong), bankability 70/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
3 years of iXBRL accounts extracted + narrative notes parsed
95
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £11,249
Net assets shrinking
Down £72 YoY

Key financials

3 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£11k
~ YoY
Current Assets
£786
↑ 39200% YoY
Current Liabilities
—
£0£2k£5k£7k£9k£11kSept 2023Sept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-302023-09-30
Total assets£11.2k£11.3k£6.9k
Current assets£786£2£2.5k
Net assets£11.2k£11.3k£6.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 90 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-06-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-07-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-05-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2024-05-21
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2024-05-21
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  7. 2023-02-28
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2022-09-14
    🏢
    Company incorporated
    As HAPPINESS INC LIMITED
  9. 2022-09-14
    ➕
    HIRST, Kay Baxter appointed
    secretary
  10. 2022-09-14
    ➕
    HIRST, Fiona Macrae appointed
    director
  11. 2022-09-14
    ➕
    HIRST, Kay Baxter appointed
    director
  12. 2022-09-14
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

81/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 81 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

26/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • primaryFamily succession underway: Not a takeover target — HIRST, Fiona Macrae (same surname) appointed 2022-09-14. Pattern consistent with intra-family handover.
  • primaryFounder aged 70+: Senior director is approximately 81 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mrs Kay Baxter Hirst
Individual · Scottish · DOB 02/1945 · age 81
50–75%
50–75%board control50-75% shares · 50-75% voting · board control14/09/2022
2 historic (ceased) PSCs
  • Mr Charles Porter Hirstceased 30/05/2023· 50-75% shares · 50-75% voting · board control
  • Ms Fiona Macrae Hirstceased 30/05/2023· board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2022-09-14
Jurisdictionscotland
Primary SIC96090 — Other service activities n.e.c.

Registered office

Muirwood House
Montrose
DD10 9LD
Scotland

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2027-06-13
Last: 2026-05-30

Officers (3 active · 0 resigned)

HIRST, Kay Baxter→
secretary · appointed 2022-09-14
View their other companies + combined net worth →
Active
HIRST, Fiona Macrae→
director · ~53y · appointed 2022-09-14
View their other companies + combined net worth →
Active
HIRST, Kay Baxter→
director · ~81y · appointed 2022-09-14
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (12 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-18
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-31
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-31
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-05-21
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-05-21
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-05-21
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-02-28
incorporation-company
incorporation · NEWINC
2022-09-14