POPULAR PARTNERSHIPS LIMITED

🌿Early-stageactive
SC779495 · ltd · incorporated 2023-08-18
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
£2.0k
book net assets
Opportunity
68/100
Strong
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 68/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £2,045
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£2k
Current Assets
£1k
Current Liabilities
£0£409£818£1k£2k£2kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£3.2k
Current assets£1.5k
Net assets£2.0k
Average employees200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2025-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-10-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2025-05-22
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-05-21
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  5. 2024-08-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2024-03-20
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  7. 2023-09-21
    SAVAGE, Kelly resigned
    director
  8. 2023-09-21
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2023-09-18
    SAVAGE, Kelly appointed
    director
  10. 2023-09-18
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  11. 2023-08-18
    🏢
    Company incorporated
    As POPULAR PARTNERSHIPS LIMITED
  12. 2023-08-18
    CAPRANI, Chloe Caroline Georgina appointed
    director
  13. 2023-08-18
    KERR, Amanda Joanne appointed
    director
  14. 2023-08-18
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 2.8 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-05-21: certificate-change-of-name-company

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Ms Amanda Joanne Kerr
Individual · British · DOB 07/1996 · age 30
5075%
50–75%board control50-75% shares · 50-75% voting · board control18/08/2023
Ms Chloe Caroline Georgina Caprani
Individual · British · DOB 04/1991 · age 35
2550%
25–50%board control25-50% shares · 25-50% voting · board control18/08/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-08-18
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

Third Floor
3 Hill Street
Edinburgh
EH2 3JP
Scotland

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-08-31
Last: 2025-08-17

Officers (2 active · 1 resigned)

CAPRANI, Chloe Caroline Georgina
director · ~35y · appointed 2023-08-18
View their other companies + combined net worth →
Active
KERR, Amanda Joanne
director · ~30y · appointed 2023-08-18
View their other companies + combined net worth →
Active
SAVAGE, Kelly
director · ~30y · appointed 2023-09-18 · resigned 2023-09-21
Resigned

Click a director name to see their full track record across all companies.

Recent filings (11 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-30
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-05
change-person-director-company-with-change-date
officers · CH01
2025-10-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-22
certificate-change-of-name-company
change-of-name · CERTNM
2025-05-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-12
change-account-reference-date-company-current-shortened
accounts · AA01
2024-03-20
termination-director-company-with-name-termination-date
officers · TM01
2023-09-21
appoint-person-director-company-with-name-date
officers · AP01
2023-09-18
incorporation-company
incorporation · NEWINC
2023-08-18