APULSECONNECT LTD

🌱Startupactive
SC823010 · ltd · incorporated 2024-09-17
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
61/100
Worth a look
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 61/100 (worth a look), bankability 55/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: low (52/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 1 with DOB)
77
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
3 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
61/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
50
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (6 events)Click to expand
  1. 2025-03-31
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  2. 2024-09-27
    HUGGINS, Fraser Malachy appointed
    secretary
  3. 2024-09-17
    🏢
    Company incorporated
    As APULSECONNECT LTD
  4. 2024-09-17
    SHARMA, Manav appointed
    secretary
  5. 2024-09-17
    PARIS, Alexander appointed
    director
  6. 2024-09-17
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 1.6 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-14

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Alexander Paris
Individual · Romanian,British · DOB 12/2004 · age 22
5075%
50–75%board control50-75% shares · 50-75% voting · board control17/09/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2024-09-17
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

Room 832 The Point, Schoolhill
Aberdeen
AB10 1BT
United Kingdom

Filing status

Accounts
Next due: 2026-06-17
Last made up to:
Confirmation statement
Next due: 2026-04-14OVERDUE
Last: 2025-03-31

Officers (3 active · 0 resigned)

HUGGINS, Fraser Malachy
secretary · appointed 2024-09-27
View their other companies + combined net worth →
Active
SHARMA, Manav
secretary · appointed 2024-09-17
View their other companies + combined net worth →
Active
PARIS, Alexander
director · ~22y · appointed 2024-09-17
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (3 total)

appoint-person-secretary-company-with-name-date
officers · AP03
2025-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-31
incorporation-company
incorporation · NEWINC
2024-09-17