BOOKED UP MEDIA LTD
🌱Startupactive
SC832128 · ltd · incorporated 2024-12-18
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
ALSO REGISTERED FOR
- 62090Other information technology service activities
- 73110Advertising agencies
- 82302Activities of conference organisers
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
10
filings
- • 5 officers
- • 2 persons-with-significant-control
- • 1 address
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2025-12-16📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-16📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-16📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-16📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-12-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-11-26📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-11-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-11-19➕BONARI, Lorenzo appointeddirector
- 2025-11-12📄capital-allotment-sharescapital · SH01
- 2025-03-06➕YORDANOV, Teodor appointeddirector
- 2025-03-06➖IVANOV, Ivan resigneddirector
- 2025-03-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-03-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-03-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-12-18🏢Company incorporatedAs BOOKED UP MEDIA LTD
- 2024-12-18➕IVANOV, Ivan appointeddirector
- 2024-12-18📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Young company: Only 1.4 years old — management layer unlikely to be developed.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Lorenzo Bonari Individual · British · DOB 10/1992 · age 34 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 11/11/2025 |
Mr Teodor Yordanov Individual · British · DOB 07/1992 · age 34 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/03/2025 |
1 historic (ceased) PSC
- Mr Ivan Ivanovceased 06/03/2025· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| BONNYPIND LIMITED→ SC846424 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BOOFIT LIMITED→ SC452523 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| BOSWALL PO-NEWSAGENTS LIMITED→ SC395195 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| BOXENTIAL LTD→ SC860106 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BRAEMAR CREATIONS LTD→ SC669163 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BRAVEHEART AUCTIONS LIMITED→ SC762732 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| BRITAMER LTD→ SC868265 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BROXBURN LOCAL LIMITED→ SC863606 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BRUNTSFIELD DESIGNS LTD→ SC666880 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BRYCE MCKENZIE LIMITED→ SC339239 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| BS GARDENS LTD→ SC654548 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| BUMBLE & B LIMITED→ SC838114 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2024-12-18
Jurisdictionscotland
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
5 South Charlotte Street
Edinburgh
EH2 4AN
Scotland
Filing status
Accounts
Next due: 2026-09-18
Last made up to: —
Confirmation statement
Next due: 2026-12-22
Last: 2025-12-08
Officers (2 active · 1 resigned)
BONARI, Lorenzo→
Activedirector · ~34y · appointed 2025-11-19
View their other companies + combined net worth →
YORDANOV, Teodor→
Activedirector · ~34y · appointed 2025-03-06
View their other companies + combined net worth →
IVANOV, Ivan→
Resigneddirector · ~34y · appointed 2024-12-18 · resigned 2025-03-06
Click a director name to see their full track record across all companies.
Recent filings (15 total)
change-person-director-company-with-change-date
officers · CH01
2025-12-16
change-person-director-company-with-change-date
officers · CH01
2025-12-16
change-person-director-company-with-change-date
officers · CH01
2025-12-16
change-person-director-company-with-change-date
officers · CH01
2025-12-16
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-12-16
confirmation-statement-with-updates
confirmation-statement · CS01
2025-12-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-02
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-11-26
appoint-person-director-company-with-name-date
officers · AP01
2025-11-21
capital-allotment-shares
capital · SH01
2025-11-12
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-06
termination-director-company-with-name-termination-date
officers · TM01
2025-03-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-03-06
appoint-person-director-company-with-name-date
officers · AP01
2025-03-06
incorporation-company
incorporation · NEWINC
2024-12-18