CompanyCore
UK company intelligence
Company profile report
Prepared 20 May 2026
ACTIVEPRAISE LIMITED
02694091 · ltd · incorporated 1992-03-05
1. Company facts
- Status
- active
- Lifecycle
- 🌳 Mature — Long-running with flat or slow growth. Steady cash, limited upside.
- Jurisdiction
- england-wales
- Registered office
- Room 20 Ruby Court 1a Wesley Drive, Benton Square Industrial Estate, Newcastle Upon Tyne, NE12 9UP, England
- SIC codes
- 47110 — Retail sale in non-specialised stores with food, beverages or tobacco predominating
- Accounts next due
- 2027-09-30
- Confirmation statement next due
- 2027-02-08
2. Directors (3 active)
- MASON, Sarah
- director · appointed 2007-09-30 · born 3/1971 (age 55)
- MIDDLEMISS, Ian Graham
- director · appointed 1992-06-01 · born 1/1969 (age 57)
- MOORE, Gary David
- director · appointed 1999-06-01 · born 5/1969 (age 57)
3. Shareholders (2 active)
- Vitalprefer Limited
- 75-100% shares
- Mr Ian Graham Middlemiss
- significant influence
4. Group structure
Vitalprefer Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
- Vitalprefer Limited
- Corporate parent · 75-100%
5. Security
5 total charges (1 outstanding, 4 satisfied).
Headline verdict
- Opportunity score
- 75/100 (Strong)
- Owner dependency
- high — 60/100
- Red flags
- 0 high · 1 medium · 0 low