ADAM, ROUILLY LIMITED
🌳Matureactive
01035492 · ltd · incorporated 1971-12-21
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
- · Oldest live charge 54.2y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: SIC 22290
Sector: Manufacturing
Investor take
PursueActive trading company. Family succession underway — not a classic acquisition target.
Opportunity 78/100 (strong), bankability 85/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
🏦
Refinance opportunity
6 live charges · oldest 54.2y
85/100
ready
Refinance conversation should be productive — structure clean and timing right.
- · Oldest live charge is 54.2 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 15/100 — clean.
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
6 charges (6/6 with lender, 6/6 with type)
90
Directors & officers
5 officers (4 active, 5 linked, 4 with DOB)
86
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
111 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 3100 | 2900 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
- 2025-10-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-10-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-09-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-09-30📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-30📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-03-31📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-03-31📄change-person-director-company-with-change-dateofficers · CH01
- 2024-09-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-29📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2023-08-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-06-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-06-15➕WHITEBREAD, Emily Aurora appointeddirector
- 2020-09-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-08-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-08-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 1995-03-31➖IDDON, Peter resigneddirector
- 1991-08-07🔓Charge satisfied #6
- 1991-08-07🔓Charge satisfied #5
- 1991-08-07🔓Charge satisfied #4
- 1991-08-07🔓Charge satisfied #3
- 1991-08-07🔓Charge satisfied #2
- 1991-08-07🔓Charge satisfied #1
- 1982-04-20🔒Charge registered #6Lender: Midland Bank PLC
- 1982-04-20🔒Charge registered #5Lender: Midland Bank PLC
- 1977-07-14🔒Charge registered #4Lender: Midland Bank PLC
- 1977-07-14🔒Charge registered #3Lender: Midland Bank PLC
- 1972-04-10🔒Charge registered #2Lender: Midland Bank PLC
- 1972-04-10🔒Charge registered #1Lender: Midland Bank PLC
- 1971-12-21🏢Company incorporatedAs ADAM, ROUILLY LIMITED
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Founder age: Director aged approximately 86 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- primaryFamily succession underway: Not a takeover target — WHITEBREAD, Emily Aurora (same surname) appointed 2021-06-15. Pattern consistent with intra-family handover.
- primaryFounder aged 70+: Senior director is approximately 86 years old. Natural succession window is now.
- secondaryStable-but-static management: Company is 54 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Michael Anthony Julian Whitebread Individual · British · DOB 10/1940 · age 86 | 25–50% | — | 25-50% shares · trust interest | 06/04/2016 |
Mrs Emily Aurora Whitebread Individual · British · DOB 06/1987 · age 39 | — | — | sig. influencesignificant influence | 11/03/2024 |
Mrs Jennifer Ann Whitebread Individual · British · DOB 08/1951 · age 75 | — | — | sig. influencesignificant influence | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| A & D INSULATIONS LIMITED→ 03402489 · est 1997 · no financials extracted | — | — | — | — | 28y | — | — |
| ABLE INDUSTRIAL GROUP LIMITED→ 16536939 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ACT UNIVERSAL LTD→ 04337741 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| AEGIS OF ATHENA LTD→ 13810242 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AJATAR LTD→ 15622063 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AJM GROUP SOLUTIONS LIMITED→ 10467080 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AJM JEWELLERY LTD→ 15091871 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALBINO LTD→ 17127159 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALIDECK LIMITED→ 11756488 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ALL FIXED PROPERTY MAINTENANCE LTD→ 16192672 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALL MIX KENT LTD→ 08598487 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ALL PULLEY & GEAR DEVELOPMENTS LIMITED→ 03752576 · est 1999 · no financials extracted | — | — | — | — | 27y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1971-12-21
Jurisdictionengland-wales
Primary SIC22290 — SIC 22290
Registered office
Castle Road
Eurolink Business Park
Sittingbourne
Kent
ME10 3AG
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-08-13
Last: 2025-07-30
Officers (4 active · 1 resigned)
Active
WHITEBREAD, Emily Aurora→
Activedirector · ~39y · appointed 2021-06-15
View their other companies + combined net worth →
Active
Active
IDDON, Peter→
Resigneddirector · ~96y · resigned 1995-03-31
Click a director name to see their full track record across all companies.
Mortgages & charges
6
Total charges
0
Outstanding
0
Active lenders
Status:Lender:6 of 6 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Midland Bank Midland Bank PLC | Charge | 1 property | 20/04/1982 | 07/08/1991 | |
| satisfied | Midland Bank Midland Bank PLC | Charge | 1 property | 20/04/1982 | 07/08/1991 | |
| satisfied | Midland Bank Midland Bank PLC | Mortgage | 1 property | 14/07/1977 | 07/08/1991 | |
| satisfied | Midland Bank Midland Bank PLC | Mortgage | 1 property | 14/07/1977 | 07/08/1991 | |
| satisfied | Midland Bank Midland Bank PLC | Floating charge | 1 property | 10/04/1972 | 07/08/1991 | |
| satisfied | Midland Bank Midland Bank PLC | Floating charge | 1 property | 10/04/1972 | 07/08/1991 |
Recent filings (111 total)
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-09-30
change-person-director-company-with-change-date
officers · CH01
2025-09-30
change-person-director-company-with-change-date
officers · CH01
2025-09-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-11
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-03-31
change-person-director-company-with-change-date
officers · CH01
2025-03-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-10
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2024-08-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-09