HELA BRANDS LIMITED
🌳Matureactive
01461548 · ltd · incorporated 1979-11-16
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 72/100 (strong), bankability 67/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 7 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (45/100).
🏦
Refinance opportunity
21 live charges · 7 lenders · oldest 40.3y
25/100
too messy
Structure is too messy for a clean refinance right now — clean up first or expect bespoke terms.
- · Oldest live charge is 40.3 years old — likely at or near maturity.
- · 7 lenders named — inter-creditor friction likely.
- · Legal-friction score 53/100 (high).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
21 charges (21/21 with lender, 21/21 with type)
90
Directors & officers
32 officers (3 active, 32 linked, 25 with DOB)
86
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
242 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
61
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
2
filings
- • 1 confirmation-statement
- • 1 officers
Last 90 days
7
filings
- • 6 officers
- • 1 confirmation-statement
Last 180 days
7
filings
- • 6 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (116 events)Click to expand
- 2026-05-18📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-05-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-05-08➖EVANS, Ray resigneddirector
- 2026-05-08📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-05-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-05-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-04-30➖JINADASA, Panadura Liyanage Dilanka resigneddirector
- 2026-04-23➕MARSHAL, Richard Neil appointeddirector
- 2026-04-23➕MOHAMED SALIHU, Fazeeldeen appointeddirector
- 2026-04-23➕MOHAMED SALIM, Suhurdeen appointeddirector
- 2026-03-31📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-30➖WARD, Andrew resigneddirector
- 2025-08-05📄accounts-with-accounts-type-fullaccounts · AA
- 2025-07-01📄memorandum-articlesincorporation · MA
- 2025-05-30➖BROMILOW, Julie Veronica resigneddirector
- 2025-05-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-10➖DORON, Shlomo resigneddirector
- 2025-01-20✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-09-22📄accounts-with-accounts-type-fullaccounts · AA
- 2024-07-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-06-05➖BRYAN, Philip resigneddirector
- 2024-04-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2024-04-25📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2024-04-24📍move-registers-to-sail-company-with-new-addressaddress · AD03
- 2024-02-29➖TOLMAN, Michael David resigneddirector
- 2024-02-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-02-20📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2024-02-09📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2024-02-09📍move-registers-to-registered-office-company-with-new-addressaddress · AD04
- 2024-02-06📍move-registers-to-registered-office-company-with-new-addressaddress · AD04
- 2024-02-06📍move-registers-to-registered-office-company-with-new-addressaddress · AD04
- 2024-02-01➖SCHAFFER, Mark Harold resignedsecretary
- 2024-02-01➖SCHAFFER, Mark Harold resigneddirector
- 2024-02-01➖TOLMAN, David Guy resigneddirector
- 2024-01-24➖CASEY, Theresa resignedsecretary
- 2024-01-24➖OAKWOOD CORPORATE SECRETARY LIMITED resignedcorporate-secretary
- 2024-01-24➕BROMILOW, Julie Veronica appointeddirector
- 2024-01-24➕DORON, Shlomo appointeddirector
- 2024-01-24➕EVANS, Ray appointeddirector
- 2024-01-24➕JINADASA, Panadura Liyanage Dilanka appointeddirector
- 2024-01-24➖PLATT, Dominic James resigneddirector
- 2024-01-24➖SCHULTZ, Régis resigneddirector
- 2024-01-16🔒Charge registered #21Lender: Barclays Bank PLC
- 2024-01-10🔒Charge registered #20Lender: Barclays Bank PLC
- 2023-10-04➕PLATT, Dominic James appointeddirector
- 2023-10-03➖GREENHALGH, Neil James resigneddirector
- 2023-04-11➕CASEY, Theresa appointedsecretary
- 2023-04-10➖CASSIDY, Nirma resignedsecretary
- 2022-09-28➕CASSIDY, Nirma appointedsecretary
Showing most recent 50 of 116 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
40/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
Red flags
3 med ·3 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: EVANS, Ray resigned 2026-05-08; JINADASA, Panadura Liyanage Dilanka resigned 2026-04-30; WARD, Andrew resigned 2026-03-30
Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Name changed recently
mediumName changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2025-01-20: certificate-change-of-name-company
Group structure
Focus Group Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Focus Group Holdings Limited
Corporate parent · holds 75-100% shares · board control
⬇
HELA BRANDS LIMITED
This company · 01461548
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Focus Group Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Wholesale & distribution · HD postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 212 LTD→ 15441409 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 4T STUDIOS LIMITED→ 15333419 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| A J W HOLDINGS LTD→ 12083218 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| A-SPA HOT TUB SERVICES LTD→ 14707080 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| A.LAVERTON & CO.(HUDDERSFIELD)LIMITED→ 00676658 · est 1960 · no financials extracted | — | — | — | — | 65y | — | — |
| A1 BEVERAGES LTD.→ 10457797 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AB AQUATIC SUPPLIES LTD→ 12240278 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AB INFUSIONS LTD→ 12770922 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ABARIS INTERNATIONAL 2021 LIMITED→ 13266967 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ABARIS INTERNATIONAL LTD→ 04743012 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ABC POLYMER HOLDINGS LIMITED→ 13760811 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ACCENTS OF ASIA LTD→ 16618889 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1979-11-16
Jurisdictionengland-wales
Primary SIC46900 — Non-specialised wholesale trade
Registered office
6 Alexandra Road West
Huddersfield
West Yorkshire
HD3 4EX
United Kingdom
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-05-12
Last: 2026-04-28
Officers (3 active · 29 resigned)
MARSHAL, Richard Neil→
Activedirector · ~52y · appointed 2026-04-23
View their other companies + combined net worth →
MOHAMED SALIHU, Fazeeldeen→
Activedirector · ~45y · appointed 2026-04-23
View their other companies + combined net worth →
MOHAMED SALIM, Suhurdeen→
Activedirector · ~62y · appointed 2026-04-23
View their other companies + combined net worth →
BATCHELOR, Andrew John→
Resignedsecretary · appointed 2014-09-24 · resigned 2015-10-01
BRISLEY, Jane Marie→
Resignedsecretary · appointed 2011-03-21 · resigned 2014-09-24
CASEY, Theresa→
Resignedsecretary · appointed 2023-04-11 · resigned 2024-01-24
CASSIDY, Nirma→
Resignedsecretary · appointed 2022-09-28 · resigned 2023-04-10
MAWDSLEY, Siobhan→
Resignedsecretary · appointed 2015-10-01 · resigned 2022-09-22
SCHAFFER, Mark Harold→
Resignedsecretary · resigned 2024-02-01
OAKWOOD CORPORATE SECRETARY LIMITED→
Resignedcorporate-secretary · appointed 2011-03-21 · resigned 2024-01-24
BOWN, Barry Colin→
Resigneddirector · ~65y · appointed 2012-07-30 · resigned 2014-05-30
BROMILOW, Julie Veronica→
Resigneddirector · ~45y · appointed 2024-01-24 · resigned 2025-05-30
BROWN, Elliott Craig→
Resigneddirector · ~57y · appointed 2005-08-01 · resigned 2008-04-30
BRYAN, Philip→
Resigneddirector · ~63y · appointed 2011-02-24 · resigned 2024-06-05
COWGILL, Peter Alan→
Resigneddirector · ~73y · appointed 2007-12-03 · resigned 2022-09-28
DAVIS, Kenneth Martin→
Resigneddirector · ~71y · resigned 2005-05-04
DORON, Shlomo→
Resigneddirector · ~78y · appointed 2024-01-24 · resigned 2025-03-10
EVANS, Ray→
Resigneddirector · ~69y · appointed 2024-01-24 · resigned 2026-05-08
GILBERT, David→
Resigneddirector · ~67y · resigned 2012-01-31
GILBERT, Michael Herbert→
Resigneddirector · ~70y · resigned 2012-01-31
Click a director name to see their full track record across all companies.
Mortgages & charges
21
Total charges
3
Outstanding
2
Active lenders
Status:Lender:21 of 21 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Barclays Barclays Bank PLC | A registered charge | — | 16/01/2024 | — | |
| outstanding | Barclays Barclays Bank PLC | A registered charge | — | 10/01/2024 | — | |
| outstanding | Mount Eden Land Mount Eden Land Limited | Rent deposit deed | 1 property | 11/07/2011 | — | |
| satisfied | Barclays Barclays Bank PLC | Deed of charge | 1 property | 19/05/2008 | 17/05/2011 | |
| satisfied | Barclays Barclays Bank PLC | Guarantee & debenture | 1 property | 19/05/2008 | 17/05/2011 | |
| satisfied | Barclays Barclays Bank PLC | Guarantee & debenture | 1 property | 24/02/2006 | 17/05/2011 | |
| satisfied | Derwent Valley Central Derwent Valley Central Limited | Rent deposit deed | 1 property | 10/06/2004 | 12/07/2006 | |
| satisfied | Barclays Barclays Bank PLC | Legal charge | 1 property | 18/04/2000 | 24/08/2007 | |
| satisfied | Barclays Barclays Bank PLC | Legal charge | 1 property | 18/04/2000 | 24/08/2007 | |
| satisfied | Barclays Barclays Bank PLC | Guarantee & debenture | 1 property | 21/03/2000 | 24/08/2007 | |
| satisfied | Midland Bank Midland Bank PLC | Legal mortgage | 1 property | 16/07/1998 | 12/07/2006 | |
| satisfied | Midland Bank Midland Bank PLC | Legal mortgage | 1 property | 05/05/1998 | 12/07/2006 | |
| satisfied | Confidential Invoice Discounting Confidential Invoice Discounting Limited | Fixed charge on discounted debts and a floating charge on the receipts of other debts | 1 property | 24/04/1997 | 09/07/1998 | |
| satisfied | Bank Leumi (UK) Bank Leumi (UK) PLC | Memorandum of deposit | 1 property | 05/04/1997 | 12/07/2006 | |
| satisfied | Bank Leumi (UK) Bank Leumi (UK) PLC | Charge over credit balances | 1 property | 05/04/1997 | 12/07/2006 | |
| satisfied | Bank Leumi (UK) Bank Leumi (UK) PLC | Debenture | 1 property | 05/04/1997 | 12/07/2006 | |
| satisfied | Bank Leumi (UK) Bank Leumi (UK) PLC | Legal mortgage | 1 property | 05/04/1997 | 28/06/2000 | |
| satisfied | Close Brothers Close Brothers Limited | Credit agreement | 1 property | 23/07/1993 | 28/06/2000 | |
| satisfied | Close Brothers Close Brothers Limited | Credit agreement | 1 property | 04/08/1992 | 28/06/2000 | |
| satisfied | Barclays Barclays Bank PLC | Legal charge | 1 property | 16/04/1986 | 28/06/2000 | |
| satisfied | Barclays Barclays Bank PLC | Debenture | 1 property | 04/03/1986 | 28/06/2000 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (242 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-01
appoint-person-director-company-with-name-date
officers · AP01
2026-05-18
appoint-person-director-company-with-name-date
officers · AP01
2026-05-15
termination-director-company-with-name-termination-date
officers · TM01
2026-05-08
termination-director-company-with-name-termination-date
officers · TM01
2026-05-07
appoint-person-director-company-with-name-date
officers · AP01
2026-05-06
termination-director-company-with-name-termination-date
officers · TM01
2026-03-31
accounts-with-accounts-type-full
accounts · AA
2025-08-05
memorandum-articles
incorporation · MA
2025-07-01
termination-director-company-with-name-termination-date
officers · TM01
2025-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-06
termination-director-company-with-name-termination-date
officers · TM01
2025-03-20
certificate-change-of-name-company
change-of-name · CERTNM
2025-01-20
accounts-with-accounts-type-full
accounts · AA
2024-09-22
termination-director-company-with-name-termination-date
officers · TM01
2024-07-03