ASSOCIATED TOYS LIMITED

💤Zombieactive
01563873 · ltd · incorporated 1981-05-26
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
79/100
Strong
🔔
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What this business does
Primary activity: SIC 52103
Sector: Transportation & storage
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 2 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (73/100).

🏦

Refinance opportunity

3 live charges · oldest 44.0y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 44.0 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
3 charges (3/3 with lender, 3/3 with type)
90
Directors & officers
6 officers (2 active, 6 linked, 4 with DOB)
83
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
103 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2025-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-02-12
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2025-01-11
    PITTFIELD, Jean Irene resigned
    director
  4. 2024-06-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-09-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-08-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-06-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2022-04-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2022-04-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2021-09-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-08-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2019-07-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-06-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2017-10-10
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  15. 2017-10-10
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  16. 2017-10-10
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  17. 2017-04-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2012-05-01
    PITTFIELD, Barry James appointed
    director
  19. 2012-05-01
    PITTFIELD, Neville Stanley resigned
    director
  20. 2001-07-04
    CLIFFORD FRY & CO (COMPANY SECRETARIAL) LTD appointed
    corporate-secretary
  21. 2001-07-04
    PITTFIELD, Jean Irene resigned
    secretary
  22. 2000-02-19
    🔓
    Charge satisfied #1
  23. 1998-07-01
    HUGHES, Stephen Robert resigned
    director
  24. 1995-11-29
    🔒
    Charge registered #3
    Lender: National Westminster Bank PLC
  25. 1989-08-29
    🔒
    Charge registered #2
    Lender: National Westminster Bank PLC
  26. 1982-07-05
    🔒
    Charge registered #1
    Lender: National Westminster Bank PLC
  27. 1981-05-26
    🏢
    Company incorporated
    As ASSOCIATED TOYS LIMITED

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.

Succession & seller-readiness

78/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 14 years.
  • secondaryStable-but-static management: Company is 45 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Barry James Pittfield
Individual · British · DOB 01/1966 · age 60
5075%
50–75%board control50-75% shares · 50-75% voting · board control12/06/2017
Ian Pittfield
Individual · British · DOB 06/1961 · age 65
2550%
25–50%25-50% shares · 25-50% voting12/06/2017
1 historic (ceased) PSC
  • Mrs Jean Irene Pittfieldceased 12/06/2017· 50-75% shares · 50-75% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1981-05-26
Jurisdictionengland-wales
Primary SIC52103 — SIC 52103

Registered office

Oakwood Wildhern Lane
Wildhern
Andover
Hampshire
SP11 0JE
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-10-21
Last: 2025-10-07

Officers (2 active · 4 resigned)

CLIFFORD FRY & CO (COMPANY SECRETARIAL) LTD
corporate-secretary · appointed 2001-07-04
View their other companies + combined net worth →
Active
PITTFIELD, Barry James
director · ~60y · appointed 2012-05-01
View their other companies + combined net worth →
Active
PITTFIELD, Jean Irene
secretary · resigned 2001-07-04
Resigned
HUGHES, Stephen Robert
director · ~106y · resigned 1998-07-01
Resigned
PITTFIELD, Jean Irene
director · ~89y · resigned 2025-01-11
Resigned
PITTFIELD, Neville Stanley
director · ~92y · resigned 2012-05-01
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

3
Total charges
2
Outstanding
1
Active lenders
Status:Lender:3 of 3 shown
TypeProperties
outstanding
National Westminster Bank
National Westminster Bank PLC
Legal mortgage2 properties29/11/1995
outstanding
National Westminster Bank
National Westminster Bank PLC
Mortgage debenture1 property29/08/1989
satisfied
National Westminster Bank
National Westminster Bank PLC
Legal charge1 property05/07/198219/02/2000
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (103 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-29
termination-director-company-with-name-termination-date
officers · TM01
2025-02-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-06-23
change-person-director-company-with-change-date
officers · CH01
2022-04-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-04-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-03
confirmation-statement-with-updates
confirmation-statement · CS01
2020-10-14