SERENITY HOLIDAYS LTD.
🌳Matureactive
01744872 · ltd · incorporated 1983-08-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2025
Net worth
—
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Tour operator activities
Sector: Administrative & support services
Investor take
PursueActive trading company with a 67-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 57/100. Strong seller-intent signal (63/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 6 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (45/100).
🏦
Refinance opportunity
13 live charges · 6 lenders · oldest 35.4y
25/100
too messy
Structure is too messy for a clean refinance right now — clean up first or expect bespoke terms.
- · Oldest live charge is 35.4 years old — likely at or near maturity.
- · 6 lenders named — inter-creditor friction likely.
- · Legal-friction score 50/100 (high).
Data confidence
Overall: high (83/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
13 charges (13/13 with lender, 13/13 with type)
90
Directors & officers
9 officers (4 active, 9 linked, 6 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
13 connected companies via shared directors
84
Filing history
149 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation
Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.
Available from the Pro tier upwards.
See pricing →Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-10-31 | 2024-10-31 |
|---|---|---|
| Average employees | 0 | 0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
4 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
2
filings
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (49 events)Click to expand
- 2026-04-16📄accounts-with-accounts-type-groupaccounts · AA
- 2025-07-11📄accounts-with-accounts-type-groupaccounts · AA
- 2024-07-17📄accounts-with-accounts-type-groupaccounts · AA
- 2023-07-21📄accounts-with-accounts-type-groupaccounts · AA
- 2022-07-12📄accounts-with-accounts-type-groupaccounts · AA
- 2022-02-17📄mortgage-satisfy-charge-fullmortgage · MR04
- 2022-02-17📄mortgage-satisfy-charge-fullmortgage · MR04
- 2022-02-17🔓Charge satisfied #12
- 2022-02-17🔓Charge satisfied #4
- 2021-12-13📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2021-12-09🔒Charge registered #13Lender: National Westminster Bank PLC
- 2021-07-29📄accounts-with-accounts-type-groupaccounts · AA
- 2020-03-09📄accounts-with-accounts-type-groupaccounts · AA
- 2019-03-18📄accounts-with-accounts-type-groupaccounts · AA
- 2018-09-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2018-09-07➖ROWLES, Christopher John resigneddirector
- 2018-07-23📄accounts-with-accounts-type-groupaccounts · AA
- 2017-07-24📄accounts-with-accounts-type-groupaccounts · AA
- 2016-06-24📄mortgage-satisfy-charge-fullmortgage · MR04
- 2016-06-24🔓Charge satisfied #10
- 2016-06-24🔓Charge satisfied #8
- 2016-06-24🔓Charge satisfied #5
- 2016-06-15➕AYLING, Christopher Peter appointedsecretary
- 2016-06-10➖LANE, Robert John resignedsecretary
- 2016-06-10➖LANE, Robert John resigneddirector
- 2016-06-03🔓Charge satisfied #1
- 2014-11-15🔓Charge satisfied #6
- 2014-08-31➖ATKINSON, Richard Westaway resigneddirector
- 2012-08-24🔒Charge registered #12Lender: National Westminster Bank PLC
- 2012-03-20🔒Charge registered #11Lender: The Air Travel Trustees (The Chargee)
- 2012-03-20🔒Charge registered #10Lender: National Westminster Bank PLC
- 2011-09-01➕ATKINSON, Richard Westaway appointeddirector
- 2011-03-31🔒Charge registered #9Lender: The Air Travel Trustees
- 2011-03-30🔒Charge registered #8Lender: National Westminster Bank PLC
- 2010-05-14🔒Charge registered #7Lender: Max Office Nominee Limited and Max Office Gp Limited
- 2009-03-30➕LANE, Robert John appointedsecretary
- 2009-03-30➖WILDE, Stephen Francis resignedsecretary
- 2009-03-30➕LANE, Robert John appointeddirector
- 2009-03-30🔒Charge registered #6Lender: West Register (Investments) Limited
- 2008-01-25🔒Charge registered #5Lender: National Westminster Bank PLC
- 2005-11-01🔓Charge satisfied #3
- 2005-11-01🔓Charge satisfied #2
- 2004-07-06🔒Charge registered #4Lender: National Westminster Bank PLC
- 2004-07-05🔒Charge registered #3Lender: National Westminster Bank PLC
- 2003-11-01➕AYLING, Christopher Peter appointeddirector
- 2003-11-01➕ROWLES, Christopher John appointeddirector
- 1994-09-19🔒Charge registered #2Lender: Barclays Bank PLC
- 1990-12-17🔒Charge registered #1Lender: National Westminster Bank PLC
- 1983-08-09🏢Company incorporatedAs SERENITY HOLIDAYS LTD.
Owner dependency
83/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 67 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
80/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
- primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 43 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Sandra Margaret Wilde Individual · British · DOB 07/1959 · age 67 | 25–50% | — | 25-50% shares | 06/04/2016 |
Mr Stephen Francis Wilde Individual · British · DOB 07/1959 · age 67 | 25–50% | — | 25-50% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Leisure & entertainment · PO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 2020K LIMITED→ 12073117 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 24 FITNESS & STRENGTH GOSPORT LIMITED→ 16544554 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 24/7 FITNESS LTD→ 07679955 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| 2BLOND PRODUCTIONS LIMITED→ 07687542 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| 3STEPSAHEAD LTD→ 16922069 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4 WISE MONKEYS LIMITED→ 12932346 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 432 NO-MAD'S C.I.C.→ 14222242 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 56DC EVENTS LIMITED→ 10669032 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 7 SISTER RECORDS LTD→ 13415533 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 74LANDS LTD→ 16448260 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 808 FILMS LTD→ 16981743 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 90 EVENTS LIMITED→ 16886400 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1983-08-09
Jurisdictionengland-wales
Primary SIC79120 — Tour operator activities
Registered office
Atlantic House 3600 Parkway
Solent Business Park
Fareham
Hampshire
PO15 7AN
Filing status
Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2027-01-21
Last: 2026-01-07
Officers (4 active · 5 resigned)
AYLING, Christopher Peter→
Activesecretary · appointed 2016-06-15
View their other companies + combined net worth →
AYLING, Christopher Peter→
Activedirector · ~58y · appointed 2003-11-01
View their other companies + combined net worth →
Active
Active
LANE, Robert John→
Resignedsecretary · appointed 2009-03-30 · resigned 2016-06-10
WILDE, Stephen Francis→
Resignedsecretary · resigned 2009-03-30
ATKINSON, Richard Westaway→
Resigneddirector · ~73y · appointed 2011-09-01 · resigned 2014-08-31
LANE, Robert John→
Resigneddirector · ~73y · appointed 2009-03-30 · resigned 2016-06-10
ROWLES, Christopher John→
Resigneddirector · ~67y · appointed 2003-11-01 · resigned 2018-09-07
Click a director name to see their full track record across all companies.
Mortgages & charges
13
Total charges
4
Outstanding
4
Active lenders
Status:Lender:13 of 13 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | National Westminster Bank National Westminster Bank PLC | A registered charge | — | 09/12/2021 | — | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Legal charge | 1 property | 24/08/2012 | 17/02/2022 | |
| outstanding | The Air Travel Trustees (The Chargee) | Deed of variation of a joint deed of charge and reimbursement | 1 property | 20/03/2012 | — | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Account assignment | 1 property | 20/03/2012 | 24/06/2016 | |
| outstanding | The Air Travel Trustees | Joint deed of charge and reimbursement - fixed charge | 1 property | 31/03/2011 | — | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Assignment | 1 property | 30/03/2011 | 24/06/2016 | |
| outstanding | Max Office Nominee and Max Office Gp Max Office Nominee Limited and Max Office Gp Limited | Rent security deposit deed | 1 property | 14/05/2010 | — | |
| satisfied | West Register (Investments) West Register (Investments) Limited | Legal charge | 1 property | 30/03/2009 | 15/11/2014 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Charge of deposit | 1 property | 25/01/2008 | 24/06/2016 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Legal charge | 1 property | 06/07/2004 | 17/02/2022 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Assignment of life policy | 1 property | 05/07/2004 | 01/11/2005 | |
| satisfied | Barclays Barclays Bank PLC | Deed of charge over credit balances | 1 property | 19/09/1994 | 01/11/2005 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Mortgage debenture | 1 property | 17/12/1990 | 03/06/2016 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (149 total)
accounts-with-accounts-type-group
accounts · AA
2026-04-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-18
accounts-with-accounts-type-group
accounts · AA
2025-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-07
accounts-with-accounts-type-group
accounts · AA
2024-07-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-25
accounts-with-accounts-type-group
accounts · AA
2023-07-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-27
accounts-with-accounts-type-group
accounts · AA
2022-07-12
mortgage-satisfy-charge-full
mortgage · MR04
2022-02-17
mortgage-satisfy-charge-full
mortgage · MR04
2022-02-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-15
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2021-12-13
accounts-with-accounts-type-group
accounts · AA
2021-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-18