BAY HORSE MARKETING SERVICES LIMITED
💤Zombieactive
02386182 · ltd · incorporated 1989-05-18
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£407.6k
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
PursueActive trading company with a 83-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 67/100. Strong seller-intent signal (68/100, director aged 83). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (73/100).
🏦
Refinance opportunity
4 live charges · 3 lenders · oldest 24.9y
15/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 24.9 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
4 charges (4/4 with lender, 4/4 with type)
90
Directors & officers
4 officers (2 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
89 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £407,625
Cash YoY
+114%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£11k
↑ 114% YoY
Net Worth
£408k
↑ 2.6% YoY
Current Assets
£11k
↑ 110% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £523.7k | £499.2k |
| Current assets | £11.5k | £5.5k |
| Cash | £11.4k | £5.3k |
| Debtors | £97 | £139 |
| Net assets | £407.6k | £397.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2025-05-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-06-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-06-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-07📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2022-07-06🔒Charge registered #4Lender: Keystone Property Finance Limited
- 2021-06-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-05-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-02📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2018-10-02📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2018-10-01➕WATSON, Caroline Jane appointedsecretary
- 2018-09-30➖WATSON, Melinda Jane resignedsecretary
- 2018-06-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-08-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-07-12📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2017-07-10📄mortgage-satisfy-charge-fullmortgage · MR04
- 2017-07-10🔓Charge satisfied #1
- 2017-06-26🔒Charge registered #3Lender: Belmont Green Finance Limited Trading as Vida Homeloans
- 2016-07-18📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2009-06-01➕WATSON, Melinda Jane appointedsecretary
- 2009-05-01➖WATSON, Deanna resignedsecretary
- 2002-10-21🔒Charge registered #1Lender: Capital Home Loans Limited
- 2001-07-13🔒Charge registered #2Lender: Capital Home Loans Limited
- 1989-05-18🏢Company incorporatedAs BAY HORSE MARKETING SERVICES LIMITED
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 83 — succession pressure is live.
Succession & seller-readiness
85/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 83 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 37 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr John Grenville Bernard Watson Individual · British · DOB 02/1943 · age 83 | 75–100% | — | 75-100% shares | 18/05/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · LS postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 2410 TRADING LIMITED→ 16903740 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| APPLIED CREDIT LIMITED→ 15576733 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| APPLIED CRISIS UNDERWRITERS LIMITED→ 15996511 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AQL (FINANCIAL) LIMITED→ 08614368 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ASSET FINANCE UK CASHFLOW LIMITED→ 07674164 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ATTIS INSURANCE BROKERS LTD→ 12955173 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AUGUSTA FAMILY INVESTMENTS→ 17089615 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AVID INSURANCE SERVICES LIMITED→ 04885807 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| AYATUNI PROPERTY LTD→ 16895665 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BARTLETT GROUP LIMITED→ 00945137 · est 1969 · no financials extracted | — | — | — | — | 57y | — | — |
| BARTLETT WEALTH MANAGEMENT LTD→ 00840614 · est 1965 · no financials extracted | — | — | — | — | 61y | — | — |
| BAYSWATER BANK LIMITED→ 05945991 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1989-05-18
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified
Registered office
Evergreen Cottage
Main Street
Kirk Deighton Leeds
Yorkshire
LS22 4DZ
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-05-24
Last: 2026-05-10
Officers (2 active · 2 resigned)
WATSON, Caroline Jane→
Activesecretary · appointed 2018-10-01
View their other companies + combined net worth →
Active
WATSON, Deanna→
Resignedsecretary · resigned 2009-05-01
WATSON, Melinda Jane→
Resignedsecretary · appointed 2009-06-01 · resigned 2018-09-30
Click a director name to see their full track record across all companies.
Mortgages & charges
4
Total charges
3
Outstanding
3
Active lenders
Status:Lender:4 of 4 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Keystone Property Finance Keystone Property Finance Limited | A registered charge | 1 property | 06/07/2022 | — | |
| outstanding | Belmont Green Finance Trading as Vida Homeloans Belmont Green Finance Limited Trading as Vida Homeloans | A registered charge | 1 property | 26/06/2017 | — | |
| satisfied | Capital Home Loans Capital Home Loans Limited | Deed of charge | 1 property | 21/10/2002 | 10/07/2017 | |
| outstanding | Capital Home Loans Capital Home Loans Limited | Deed of charge | 1 property | 13/07/2001 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (89 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-07
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2022-07-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-05-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-05-28