PRIZELOGIC LIMITED

💤Zombieactive
02519927 · ltd · incorporated 1990-07-09
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
79/100
Strong
🔔
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What this business does
Primary activity: Accounting and auditing activities
Sector: Professional, scientific & technical
Investor take
Pursue
Active trading company with a 80-year-old founder — textbook succession opportunity.

Opportunity 79/100 (strong), bankability 80/100. Strong seller-intent signal (68/100, director aged 80). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

🏦

Refinance opportunity

2 live charges · oldest 11.5y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 11.5 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
4 officers (1 active, 4 linked, 2 with DOB)
80
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
108 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Average employees100100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-09-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-09-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-07-02
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-07-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2024-06-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2023-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-09-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-02-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2022-02-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2022-02-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2021-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2020-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2020-08-10
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  14. 2019-08-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2018-08-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2017-09-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2015-01-05
    🔒
    Charge registered #2
    Lender: Barclays Bank PLC
  18. 2014-11-24
    🔒
    Charge registered #1
    Lender: Barclays Bank PLC
  19. 2013-09-26
    HOWSONS SERVICES LIMITED resigned
    corporate-secretary
  20. 2006-10-18
    KENNEDY, Alastair resigned
    secretary
  21. 2006-10-18
    HOWSONS SERVICES LIMITED appointed
    corporate-secretary
  22. 2006-10-18
    KENNEDY, Gillian resigned
    director
  23. 1990-07-09
    🏢
    Company incorporated
    As PRIZELOGIC LIMITED

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 80 — succession pressure is live.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 80 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 36 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Alastair Crawford Kennedy
Individual · British · DOB 03/1946 · age 80
5075%
50-75% shares30/06/2016
1 historic (ceased) PSC
  • Mr Alastair Crawford Kennedyceased 30/06/2016· 50-75% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1990-07-09
Jurisdictionengland-wales
Primary SIC69201 — Accounting and auditing activities

Registered office

30 Bollinbarn
Macclesfield
Cheshire
SK10 3DL
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-14
Last: 2025-06-30

Officers (1 active · 3 resigned)

KENNEDY, Alastair Crawford
director · ~80y
View their other companies + combined net worth →
Active
KENNEDY, Alastair
secretary · resigned 2006-10-18
Resigned
HOWSONS SERVICES LIMITED
corporate-secretary · appointed 2006-10-18 · resigned 2013-09-26
Resigned
KENNEDY, Gillian
director · ~74y · resigned 2006-10-18
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
2
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Barclays
Barclays Bank PLC
A registered charge1 property05/01/2015
outstanding
Barclays
Barclays Bank PLC
A registered charge24/11/2014
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (108 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-04
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-09
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-26
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-07-01
change-person-director-company-with-change-date
officers · CH01
2024-06-26
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-12
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-22
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-02-04
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-02-03
change-person-director-company-with-change-date
officers · CH01
2022-02-03
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-29