ACTIVEPRAISE LIMITED

🌳Matureactive
02694091 · ltd · incorporated 1992-03-05
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
—
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Retail sale in non-specialised stores with food, beverages or tobacco predominating
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 75/100 (strong), bankability 67/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 6 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (63/100).

🏦

Refinance opportunity

5 live charges · 3 lenders · oldest 32.7y

35/100
too messy

Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.

  • · Oldest live charge is 32.7 years old — likely at or near maturity.
  • · 3 lenders named — inter-creditor friction likely.
  • · Legal-friction score 25/100 — workable, but lender will want more DD.

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
5 charges (5/5 with lender, 5/5 with type)
90
Directors & officers
14 officers (4 active, 14 linked, 10 with DOB)
84
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
124 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Dec 2024Dec 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-12-312024-12-31
Average employees400-800

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (48 events)Click to expand
  1. 2026-03-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-06-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-03-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-12-13
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  5. 2023-03-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2023-02-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2022-03-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2021-05-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-05-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-09-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2019-07-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2019-06-29
    ➖
    ROUTLEDGE, Alan resigned
    director
  13. 2019-05-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-05-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2017-05-30
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2017-01-28
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  17. 2017-01-26
    🔒
    Charge registered #5
    Lender: Gary David Moore as Trustee of the M & M Executive Pension Scheme
  18. 2016-05-05
    🔓
    Charge satisfied #4
  19. 2016-05-05
    🔓
    Charge satisfied #3
  20. 2016-05-04
    🔓
    Charge satisfied #2
  21. 2016-05-04
    🔓
    Charge satisfied #1
  22. 2008-05-16
    🔒
    Charge registered #4
    Lender: Lloyds Tsb Bank PLC
  23. 2008-05-16
    🔒
    Charge registered #3
    Lender: Lloyds Tsb Bank PLC
  24. 2008-05-16
    🔒
    Charge registered #2
    Lender: Lloyds Tsb Bank PLC
  25. 2007-09-30
    ➕
    MASON, Sarah appointed
    director
  26. 2007-09-30
    ➖
    MIDDLEMISS, Graham resigned
    director
  27. 2003-10-01
    ➕
    MASON, Sarah appointed
    secretary
  28. 2003-10-01
    ➖
    MIDDLEMISS, Graham resigned
    secretary
  29. 1999-08-01
    ➖
    BANHAM, Norman Chisholm resigned
    director
  30. 1999-06-01
    ➕
    MOORE, Gary David appointed
    director
  31. 1999-06-01
    ➖
    BURBIDGE, William Edward John resigned
    director
  32. 1997-03-29
    ➖
    DODDS, Alan resigned
    director
  33. 1997-03-29
    ➖
    DODDS, Carina resigned
    director
  34. 1997-02-28
    ➖
    MARRON, Timothy Thomas resigned
    director
  35. 1993-08-24
    🔒
    Charge registered #1
    Lender: Lloyds Bank PLC
  36. 1992-06-01
    ➕
    MIDDLEMISS, Ian Graham appointed
    director
  37. 1992-06-01
    ➕
    BANHAM, Norman Chisholm appointed
    director
  38. 1992-06-01
    ➕
    BURBIDGE, William Edward John appointed
    director
  39. 1992-06-01
    ➕
    MARRON, Timothy Thomas appointed
    director
  40. 1992-06-01
    ➕
    ROUTLEDGE, Alan appointed
    director
  41. 1992-03-27
    ➕
    MIDDLEMISS, Graham appointed
    secretary
  42. 1992-03-27
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  43. 1992-03-27
    ➕
    DODDS, Alan appointed
    director
  44. 1992-03-27
    ➕
    MIDDLEMISS, Graham appointed
    director
  45. 1992-03-27
    ➖
    INSTANT COMPANIES LIMITED resigned
    corporate-nominee-director
  46. 1992-03-05
    🏢
    Company incorporated
    As ACTIVEPRAISE LIMITED
  47. 1992-03-05
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  48. 1992-03-05
    ➕
    INSTANT COMPANIES LIMITED appointed
    corporate-nominee-director

Owner dependency

60/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Long-tenure founder: Senior director has been in place 34 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

60/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primary20+ year tenure: Director in role 34 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 34 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·
Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

Group structure

Vitalprefer Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Vitalprefer Limited
Corporate parent · holds 75-100% shares
ultimate parent
⬇
ACTIVEPRAISE LIMITED
This company · 02694091

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Vitalprefer Limited
Corporate entity
75–100%
—75-100% shares06/04/2016
Mr Ian Graham Middlemiss
Individual · British · DOB 01/1969 · age 57
——sig. influencesignificant influence06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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———————
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———————
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1992-03-05
Jurisdictionengland-wales
Primary SIC47110 — Retail sale in non-specialised stores with food, beverages or tobacco predominating

Registered office

Room 20 Ruby Court 1a Wesley Drive
Benton Square Industrial Estate
Newcastle Upon Tyne
NE12 9UP
England

Filing status

Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2027-02-08
Last: 2026-01-25

Officers (4 active · 10 resigned)

MASON, Sarah→
secretary · appointed 2003-10-01
View their other companies + combined net worth →
Active
MASON, Sarah→
director · ~55y · appointed 2007-09-30
View their other companies + combined net worth →
Active
MIDDLEMISS, Ian Graham→
director · ~57y · appointed 1992-06-01
View their other companies + combined net worth →
Active
MOORE, Gary David→
director · ~57y · appointed 1999-06-01
View their other companies + combined net worth →
Active
MIDDLEMISS, Graham→
secretary · appointed 1992-03-27 · resigned 2003-10-01
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 1992-03-05 · resigned 1992-03-27
Resigned
BANHAM, Norman Chisholm→
director · ~86y · appointed 1992-06-01 · resigned 1999-08-01
Resigned
BURBIDGE, William Edward John→
director · ~78y · appointed 1992-06-01 · resigned 1999-06-01
Resigned
DODDS, Alan→
director · ~80y · appointed 1992-03-27 · resigned 1997-03-29
Resigned
DODDS, Carina→
director · ~79y · resigned 1997-03-29
Resigned
MARRON, Timothy Thomas→
director · ~65y · appointed 1992-06-01 · resigned 1997-02-28
Resigned
MIDDLEMISS, Graham→
director · ~84y · appointed 1992-03-27 · resigned 2007-09-30
Resigned
ROUTLEDGE, Alan→
director · ~60y · appointed 1992-06-01 · resigned 2019-06-29
Resigned
INSTANT COMPANIES LIMITED→
corporate-nominee-director · appointed 1992-03-05 · resigned 1992-03-27
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

5
Total charges
1
Outstanding
1
Active lenders
Status:Lender:5 of 5 shown
TypeProperties
outstanding
Gary David Moore as Trustee of the M & M Executive Pension Scheme / Alan Routledge as Trustee of the M & M Executive Pension Scheme / Ian Graham Middlemiss as Trustee of the M & M Executive Pension Scheme / Rowanmoor Trustees as Trustee of the M & M Executive Pension Scheme
Gary David Moore as Trustee of the M & M Executive Pension Scheme / Alan Routledge as Trustee of the M & M Executive Pension Scheme / Ian Graham Middlemiss as Trustee of the M & M Executive Pension Scheme / Rowanmoor Trustees Limited as Trustee of the M & M Executive Pension Scheme
A registered charge1 property26/01/2017—
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Mortgage2 properties16/05/200805/05/2016
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Mortgage2 properties16/05/200805/05/2016
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Mortgage1 property16/05/200804/05/2016
satisfied
Lloyds Banking Group
Lloyds Bank PLC
Single debenture1 property24/08/199304/05/2016
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (124 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-03-23
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-03
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-25
change-account-reference-date-company-current-extended
accounts · AA01
2023-12-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-10
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-05-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-05-05