ATHENA INSURANCE SERVICES LIMITED

🌳Matureactive
02743503 · ltd · incorporated 1992-08-28
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
Pursue
Active trading company with a 60-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 60). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 2 with DOB)
80
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
84 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Sept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-05-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-06-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-09-10
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  4. 2024-09-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2024-06-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-06-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-06-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-06-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-06-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-06-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2018-06-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2018-04-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2018-04-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2017-05-12
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-02-05
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 1995-01-26
    ➕
    DEAN, Grace appointed
    director
  17. 1992-08-28
    🏢
    Company incorporated
    As ATHENA INSURANCE SERVICES LIMITED
  18. 1992-08-28
    ➕
    DEAN, Grace appointed
    secretary
  19. 1992-08-28
    ➕
    DEAN, Anthony James appointed
    director
  20. 1992-08-28
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  21. 1992-08-28
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary

Owner dependency

84/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 34 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

76/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 34 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 34 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Grace Dean
Individual · British · DOB 02/1971 · age 55
25–50%
25–50%25-50% shares · 25-50% voting10/09/2024
Mr Anthony James Dean
Individual · British · DOB 09/1966 · age 60
25–50%
25–50%25-50% shares · 25-50% voting30/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1992-08-28
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

3 Abbotsbury Way
Nuneaton
CV11 4GB
United Kingdom

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-10
Last: 2025-08-27

Officers (3 active · 1 resigned)

DEAN, Grace→
secretary · appointed 1992-08-28
View their other companies + combined net worth →
Active
DEAN, Anthony James→
director · ~60y · appointed 1992-08-28
View their other companies + combined net worth →
Active
DEAN, Grace→
director · ~55y · appointed 1995-01-26
View their other companies + combined net worth →
Active
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 1992-08-28 · resigned 1992-08-28
Resigned

Click a director name to see their full track record across all companies.

Recent filings (84 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-09
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-09-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-09-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-29
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-31
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-31
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-08-27
accounts-with-accounts-type-micro-entity
accounts · AA
2020-06-04