AITO PROMOTIONS LIMITED

🌳Matureactive
02892107 · ltd · incorporated 1994-01-27
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
book net assets
Opportunity
81/100
Exceptional
🔔
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What this business does
Primary activity: Activities of other membership organisations n.e.c.
Sector: Other service activities
Investor take
Pursue
Active trading company with a 76-year-old founder — textbook succession opportunity.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 76). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
95 officers (14 active, 95 linked, 90 with DOB)
89
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
273 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Aug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-08-312024-08-31
Average employees600600

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
3
filings
  • 2 officers
  • 1 accounts
Last 180 days
4
filings
  • 2 officers
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (200 events)Click to expand
  1. 2026-04-28
    📄
    accounts-with-accounts-type-small
    accounts · AA
  2. 2026-04-10
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  3. 2026-04-08
    SHERLOCK, Nicola appointed
    director
  4. 2026-03-31
    DE CARTERET, Susannah Charlotte Felicity appointed
    director
  5. 2026-03-31
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2025-05-08
    📄
    accounts-with-accounts-type-small
    accounts · AA
  7. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2025-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2025-04-29
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  20. 2025-03-10
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  21. 2025-03-07
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  22. 2025-03-06
    BENIANS, Daniel Stephen appointed
    director
  23. 2025-03-06
    BRADLEY, Sarah Madaline resigned
    director
  24. 2024-09-23
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  25. 2024-09-18
    LUXMOORE, Alisdair Maarten appointed
    director
  26. 2024-07-12
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  27. 2024-07-11
    JOSEPHIDES, Noel Alex resigned
    director
  28. 2024-05-20
    📄
    accounts-with-accounts-type-small
    accounts · AA
  29. 2024-04-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  30. 2024-04-18
    BROCCOLI, Daniele resigned
    director
  31. 2024-04-18
    HOPE, Amy Victoria resigned
    director
  32. 2024-04-18
    MCKINLAY, Heather Jo-Anne resigned
    director
  33. 2023-03-29
    SEALY, Neil Jonathan resigned
    director
  34. 2023-01-30
    MOORE, Derek resigned
    director
  35. 2022-12-01
    THIRTLE, John Martin resigned
    director
  36. 2022-03-29
    GARLAND, Martin Peter appointed
    director
  37. 2022-02-14
    HOPKINSON, Charles Henry Kenneth, The Hon Mr resigned
    director
  38. 2021-04-27
    ZIMMERMAN, Sara Yvonne appointed
    director
  39. 2021-04-27
    BROCCOLI, Daniele appointed
    director
  40. 2021-04-27
    HOPE, Amy Victoria appointed
    director
  41. 2021-04-27
    LUXMOORE, Alisdair Maarten resigned
    director
  42. 2021-04-27
    MCKINLAY, Heather Jo-Anne appointed
    director
  43. 2021-04-27
    TELFER, John resigned
    director
  44. 2021-03-03
    VERNON-POWELL, Jonathan Charles Peter appointed
    director
  45. 2021-02-01
    GANNAN, Matthew James resigned
    director
  46. 2020-09-01
    SUMNERS, Martyn appointed
    secretary
  47. 2020-09-01
    HOPKINSON, Ian Robert resigned
    secretary
  48. 2020-03-05
    CLARK, Samuel George resigned
    director
  49. 2020-03-05
    SEALY, Neil Jonathan appointed
    director
  50. 2020-03-05
    TELFER, John appointed
    director
Showing most recent 50 of 200 events

Owner dependency

65/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -13 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 76 — succession pressure is live.

Succession & seller-readiness

73/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 76 years old. Natural succession window is now.
  • secondary12+ year tenure: Director in role 19 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Aito The Specialist Travel Association Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Aito The Specialist Travel Association Ltd
Corporate parent · holds 75-100% shares
ultimate parent
AITO PROMOTIONS LIMITED
This company · 02892107

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Aito The Specialist Travel Association Ltd
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1994-01-27
Jurisdictionengland-wales
Primary SIC94990 — Activities of other membership organisations n.e.c.

Registered office

18 Bridle Lane
Twickenham
Middlesex
TW1 3EG
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2027-02-12
Last: 2026-01-29

Officers (14 active · 81 resigned)

SUMNERS, Martyn
secretary · appointed 2020-09-01
View their other companies + combined net worth →
Active
BENIANS, Daniel Stephen
director · ~54y · appointed 2025-03-06
View their other companies + combined net worth →
Active
BROOK, Stephen William
director · ~64y · appointed 2018-02-21
View their other companies + combined net worth →
Active
DE CARTERET, Susannah Charlotte Felicity
director · ~59y · appointed 2026-03-31
View their other companies + combined net worth →
Active
DOBBS, Oliver Samir Yaseen
director · ~37y · appointed 2019-02-27
View their other companies + combined net worth →
Active
GARLAND, Martin Peter
director · ~66y · appointed 2022-03-29
View their other companies + combined net worth →
Active
LUXMOORE, Alisdair Maarten
director · ~60y · appointed 2024-09-18
View their other companies + combined net worth →
Active
MCINTYRE, Christopher John
director · ~61y · appointed 2010-04-20
View their other companies + combined net worth →
Active
ROWLES, Christopher John
director · ~67y · appointed 2015-02-26
View their other companies + combined net worth →
Active
SHERLOCK, Nicola
director · ~58y · appointed 2026-04-08
View their other companies + combined net worth →
Active
SUMNERS, Martin Vincent Thomas
director · ~62y · appointed 2019-03-01
View their other companies + combined net worth →
Active
TANGNEY, Patrick John
director · ~76y · appointed 2007-04-17
View their other companies + combined net worth →
Active
VERNON-POWELL, Jonathan Charles Peter
director · ~64y · appointed 2021-03-03
View their other companies + combined net worth →
Active
ZIMMERMAN, Sara Yvonne
director · ~64y · appointed 2021-04-27
View their other companies + combined net worth →
Active
ALLISON, Catherine
secretary · appointed 1994-01-27 · resigned 1998-06-01
Resigned
HOPKINSON, Ian Robert
secretary · appointed 2006-01-18 · resigned 2020-09-01
Resigned
STEWART, Peter James Robert
secretary · appointed 1998-06-01 · resigned 2006-01-18
Resigned
THOMAS, Howard
nominee-secretary · appointed 1994-01-27 · resigned 1994-01-27
Resigned
ARBLASTER, Lynette Ane Marie
director · ~66y · appointed 2001-11-22 · resigned 2004-06-30
Resigned
ATKINSON, Richard Westaway
director · ~73y · appointed 2000-06-28 · resigned 2005-12-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (273 total)

accounts-with-accounts-type-small
accounts · AA
2026-04-28
appoint-person-director-company-with-name-date
officers · AP01
2026-04-10
appoint-person-director-company-with-name-date
officers · AP01
2026-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-30
accounts-with-accounts-type-small
accounts · AA
2025-05-08
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29
change-person-director-company-with-change-date
officers · CH01
2025-04-29