AITO PROMOTIONS LIMITED
Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 76). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-08-31 | 2024-08-31 |
|---|---|---|
| Average employees | 600 | 600 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 2 officers
- • 1 accounts
- • 2 officers
- • 1 accounts
- • 1 confirmation-statement
Corporate timeline (200 events)Click to expand
- 2026-04-28📄accounts-with-accounts-type-smallaccounts · AA
- 2026-04-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-04-08➕SHERLOCK, Nicola appointeddirector
- 2026-03-31➕DE CARTERET, Susannah Charlotte Felicity appointeddirector
- 2026-03-31📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-05-08📄accounts-with-accounts-type-smallaccounts · AA
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-04-29📄change-person-secretary-company-with-change-dateofficers · CH03
- 2025-03-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-03-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-06➕BENIANS, Daniel Stephen appointeddirector
- 2025-03-06➖BRADLEY, Sarah Madaline resigneddirector
- 2024-09-23📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-18➕LUXMOORE, Alisdair Maarten appointeddirector
- 2024-07-12📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-07-11➖JOSEPHIDES, Noel Alex resigneddirector
- 2024-05-20📄accounts-with-accounts-type-smallaccounts · AA
- 2024-04-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-04-18➖BROCCOLI, Daniele resigneddirector
- 2024-04-18➖HOPE, Amy Victoria resigneddirector
- 2024-04-18➖MCKINLAY, Heather Jo-Anne resigneddirector
- 2023-03-29➖SEALY, Neil Jonathan resigneddirector
- 2023-01-30➖MOORE, Derek resigneddirector
- 2022-12-01➖THIRTLE, John Martin resigneddirector
- 2022-03-29➕GARLAND, Martin Peter appointeddirector
- 2022-02-14➖HOPKINSON, Charles Henry Kenneth, The Hon Mr resigneddirector
- 2021-04-27➕ZIMMERMAN, Sara Yvonne appointeddirector
- 2021-04-27➕BROCCOLI, Daniele appointeddirector
- 2021-04-27➕HOPE, Amy Victoria appointeddirector
- 2021-04-27➖LUXMOORE, Alisdair Maarten resigneddirector
- 2021-04-27➕MCKINLAY, Heather Jo-Anne appointeddirector
- 2021-04-27➖TELFER, John resigneddirector
- 2021-03-03➕VERNON-POWELL, Jonathan Charles Peter appointeddirector
- 2021-02-01➖GANNAN, Matthew James resigneddirector
- 2020-09-01➕SUMNERS, Martyn appointedsecretary
- 2020-09-01➖HOPKINSON, Ian Robert resignedsecretary
- 2020-03-05➖CLARK, Samuel George resigneddirector
- 2020-03-05➕SEALY, Neil Jonathan appointeddirector
- 2020-03-05➕TELFER, John appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- -13 active directors: Broader management team in place — suggests transferable governance.
- +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 76 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 70+: Senior director is approximately 76 years old. Natural succession window is now.
- secondary12+ year tenure: Director in role 19 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Aito The Specialist Travel Association Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Aito The Specialist Travel Association Ltd Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (14 active · 81 resigned)
Click a director name to see their full track record across all companies.