2SMS.COM LTD
- · Lifecycle stage: distressed → zombie
- · Investment thesis: distressed_attractive → zombie_hold
- · Hygiene score: 50 → 90
- · Bankability: 47 → 67
- · Lifecycle stage drifting downward
- · Currently "zombie"
Picture improved over the last 30 days — 3 positive signals vs 1 negative.
- ↓Lifecycle stage: distressed → zombie
- ·Investment thesis: distressed_attractive → zombie_hold
- ↑Opportunity score: 67 → 77
- ↑Hygiene score: 50 → 90
- ↑Bankability: 47 → 67
No snapshot from 90 days ago — start tracking from today.
No snapshot from 180 days ago — start tracking from today.
Opportunity 77/100 (strong), bankability 67/100. Strong seller-intent signal (78/100, director aged 72). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 6 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (73/100).
Refinance opportunity
6 live charges · 6 lenders · oldest 24.1y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 24.1 years old — likely at or near maturity.
- · 6 lenders named — inter-creditor friction likely.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (84/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
3 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-06-30 | 2024-06-30 | 2023-06-30 |
|---|---|---|---|
| Total assets | £-232.2k | £-217.1k | £1.34M |
| Current assets | £84.7k | £103.8k | £210.1k |
| Cash | £0 | £5.3k | £5.4k |
| Debtors | £84.7k | £98.5k | £204.7k |
| Net assets | £-232.2k | £-217.1k | £1.34M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 2 confirmation-statement
- • 1 accounts
Corporate timeline (84 events)Click to expand
- 2026-04-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-03-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-06-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-12-23📄memorandum-articlesincorporation · MA
- 2023-12-23📄resolutionresolution · RESOLUTIONS
- 2023-12-22📍move-registers-to-sail-company-with-new-addressaddress · AD03
- 2023-12-22📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2023-12-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-09-21📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-09-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-09-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-09-01➕TULLY, Liam appointeddirector
- 2023-09-01➖KETT, James resigneddirector
- 2023-03-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-12-14📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-12-01➖COGAN, Paul resigneddirector
- 2022-09-29📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2022-09-19🔒Charge registered #6Lender: Bpc Ireland Lending Dac
- 2022-09-08📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2021-09-30📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2021-09-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-09-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-09-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-08-19➖ADDIS, Thomas Rowan resignedsecretary
- 2021-08-19➕COGAN, Paul appointeddirector
- 2021-08-19➕KETT, James appointeddirector
- 2021-08-19➖KING, Timothy Mark resigneddirector
- 2021-08-19➖MCGOVERN, Kevin Allan resigneddirector
- 2017-12-07➕ADDIS, Thomas Rowan appointedsecretary
- 2017-11-30➖HALE, Ingunn resignedsecretary
- 2017-11-30➖HALE, Ingunn resigneddirector
- 2016-09-15➖GOLDSTEIN, Richard Brian resigneddirector
- 2016-09-15➖ROBERTS, Victoria Jj resigneddirector
- 2015-02-04🔓Charge satisfied #5
- 2015-02-04🔓Charge satisfied #4
- 2015-02-04🔓Charge satisfied #3
- 2014-02-13➕HALE, Ingunn appointeddirector
- 2013-09-19➖JAUNCEY, Kevin Lester resigneddirector
- 2013-01-25🔓Charge satisfied #2
- 2009-12-11➖HEADING, Courtenay resigneddirector
- 2009-09-17➕ROBERTS, Victoria Jj appointeddirector
- 2009-08-05🔒Charge registered #5Lender: Richard Goldstein
- 2009-08-05🔒Charge registered #4Lender: Timothy King
- 2009-08-05🔒Charge registered #3Lender: Martin Ashley
- 2009-08-05🔒Charge registered #2Lender: The Capital Fund No.1 LP
- 2009-06-25🔓Charge satisfied #1
- 2009-02-27➕HALE, Ingunn appointedsecretary
- 2009-02-27➖TUTT, Gemma resignedsecretary
- 2008-09-01➕JAUNCEY, Kevin Lester appointeddirector
- 2008-03-12➖KING, Camilla Anne resignedsecretary
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 72 — succession pressure is live.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 72 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Voicesage Global Holdings Designated Activity Company is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Voicesage Global Holdings Designated Activity Company Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 19/08/2021 |
1 historic (ceased) PSC
- Mr Timothy Mark Kingceased 19/08/2021· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 26 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Bpc Ireland Lending Dac | A registered charge | — | 19/09/2022 | — | |
| satisfied | Richard Goldstein | Debenture | 1 property | 05/08/2009 | 04/02/2015 | |
| satisfied | Timothy King | Debenture | 1 property | 05/08/2009 | 04/02/2015 | |
| satisfied | Martin Ashley | Debenture | 1 property | 05/08/2009 | 04/02/2015 | |
| satisfied | The Capital Fund No.1 LP | Debenture | 1 property | 05/08/2009 | 25/01/2013 | |
| satisfied | Lloyds Banking Group Lloyds Tsb Bank PLC | Debenture | 1 property | 27/06/2002 | 25/06/2009 |