ADD ZEST LIMITED

💤Zombieactive
03315693 · ltd · incorporated 1997-02-10
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Active trading company with a 63-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 63). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (2 active, 8 linked, 4 with DOB)
80
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
92 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
3
filings
  • • 2 confirmation-statement
  • • 1 officers
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2026-01-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2025-06-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-08-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-01-23
    ➖
    MORGAN FREEMAN, Ian Christopher resigned
    director
  5. 2024-01-23
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2023-08-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-07-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-08-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-05-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-09-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2018-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2017-09-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2016-12-26
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2016-12-16
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  15. 2016-02-29
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2008-03-27
    ➕
    MORGAN FREEMAN, Ian Christopher appointed
    director
  17. 2003-06-17
    ➕
    MORGAN FREEMAN, Ian appointed
    secretary
  18. 2003-06-17
    ➖
    BURRELL, Bronwyn Margaret resigned
    secretary
  19. 1998-08-04
    ➕
    MORGAN, Sarah Elizabeth appointed
    director
  20. 1998-08-04
    ➖
    BURRELL, Bronwyn Margaret resigned
    director
  21. 1998-08-04
    ➖
    BUTT, Patricia Margaret resigned
    director
  22. 1997-02-10
    🏢
    Company incorporated
    As ADD ZEST LIMITED
  23. 1997-02-10
    ➕
    BURRELL, Bronwyn Margaret appointed
    secretary
  24. 1997-02-10
    ➕
    TEMPLE SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  25. 1997-02-10
    ➖
    TEMPLE SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  26. 1997-02-10
    ➕
    BURRELL, Bronwyn Margaret appointed
    director
  27. 1997-02-10
    ➕
    BUTT, Patricia Margaret appointed
    director
  28. 1997-02-10
    ➕
    COMPANY DIRECTORS LIMITED appointed
    corporate-nominee-director
  29. 1997-02-10
    ➖
    COMPANY DIRECTORS LIMITED resigned
    corporate-nominee-director

Owner dependency

93/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 28 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.

Succession & seller-readiness

95/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 28 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 29 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Sarah Elizabeth Morgan Freeman
Individual · British · DOB 05/1963 · age 63
50–75%
—50-75% shares06/04/2016
Mr Ian Christopher Morgan Freeman
Individual · British · DOB 03/1969 · age 57
25–50%
—25-50% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1997-02-10
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

Trinity House Templewood Lane
Farnham Common
Slough
SL2 3HW

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-07
Last: 2026-01-24

Officers (2 active · 6 resigned)

MORGAN FREEMAN, Ian→
secretary · appointed 2003-06-17
View their other companies + combined net worth →
Active
MORGAN, Sarah Elizabeth→
director · ~63y · appointed 1998-08-04
View their other companies + combined net worth →
Active
BURRELL, Bronwyn Margaret→
secretary · appointed 1997-02-10 · resigned 2003-06-17
Resigned
TEMPLE SECRETARIES LIMITED→
corporate-nominee-secretary · appointed 1997-02-10 · resigned 1997-02-10
Resigned
BURRELL, Bronwyn Margaret→
director · ~82y · appointed 1997-02-10 · resigned 1998-08-04
Resigned
BUTT, Patricia Margaret→
director · ~75y · appointed 1997-02-10 · resigned 1998-08-04
Resigned
MORGAN FREEMAN, Ian Christopher→
director · ~57y · appointed 2008-03-27 · resigned 2024-01-23
Resigned
COMPANY DIRECTORS LIMITED→
corporate-nominee-director · appointed 1997-02-10 · resigned 1997-02-10
Resigned

Click a director name to see their full track record across all companies.

Recent filings (92 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-24
change-person-director-company-with-change-date
officers · CH01
2026-01-23
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-06
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-21
termination-director-company-with-name-termination-date
officers · TM01
2024-01-23
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-24
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-15
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-05-12