ACTION4 LIMITED
💤Zombieactive
03430693 · private-limited-guarant-nsc · incorporated 1997-09-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2024
Net worth
£-1.4k
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Activities of other membership organisations n.e.c.
Sector: Other service activities
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 59). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (1 active, 5 linked, 1 with DOB)
74
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
79 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Negative net assets
Liabilities exceed assets by £1,403
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£1k
Current Assets
£4k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-06-30 | 2023-06-30 |
|---|---|---|
| Total assets | £-1.4k | — |
| Current assets | £4.1k | — |
| Net assets | £-1.4k | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2025-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-03-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-06-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-03-25📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2020-03-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-03-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-11-03📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-03-30➖KELSEY, Robert resignedsecretary
- 2016-03-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-11-02📄annual-return-company-with-made-up-date-no-member-listannual-return · AR01
- 2015-05-09📄change-person-secretary-company-with-change-dateofficers · CH03
- 2015-03-27📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-09-10📄annual-return-company-with-made-up-date-no-member-listannual-return · AR01
- 2001-05-23➕KELSEY, Robert appointedsecretary
- 2001-05-23➖WELBURN, Peter Robert resignedsecretary
- 1997-09-02🏢Company incorporatedAs ACTION4 LIMITED
- 1997-09-02➕GILLIES, Suzanne Marie appointeddirector
- 1997-09-02➕WELBURN, Peter Robert appointedsecretary
- 1997-09-02➕L.C.I. SECRETARIES LIMITED appointedcorporate-nominee-secretary
- 1997-09-02➖L.C.I. SECRETARIES LIMITED resignedcorporate-nominee-secretary
- 1997-09-02➕L.C.I. DIRECTORS LIMITED appointedcorporate-nominee-director
- 1997-09-02➖L.C.I. DIRECTORS LIMITED resignedcorporate-nominee-director
Owner dependency
93/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 29 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
Succession & seller-readiness
85/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 29 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 29 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Suzanne Marie Gillies Individual · British · DOB 04/1967 · age 59 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Other · RG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 196 TILEHURST ROAD (READING) MANAGEMENT COMPANY LIMITED→ 05944781 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| 3C ASSOCIATES LTD.→ 02325778 · est 1988 · no financials extracted | — | — | — | — | 37y | — | — |
| 8 CRAVEN ROAD NEWBURY LIMITED→ 02523992 · est 1990 · no financials extracted | — | — | — | — | 35y | — | — |
| A1 KITCHENS LIMITED→ 09544242 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ABERARDER WIND FARM LLP→ OC398487 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ABGO EQUIPMENT SALES LIMITED→ 01222308 · est 1975 · no financials extracted | — | — | — | — | 50y | — | — |
| ACCOLADE PROPERTIES LLP→ OC427094 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ACCRUE (MAIDENHEAD) LLP→ OC436985 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ACORN PROPERTY PARTNERSHIP LLP→ OC439577 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ACS ACCOUNTING SERVICES LIMITED→ 05313584 · est 2004 · no financials extracted | — | — | — | — | 21y | — | — |
| ACS COMPANY SECRETARIES LIMITED→ 06751911 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ACTIVE WORKPLACE SOLUTIONS LTD→ 11580423 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeprivate-limited-guarant-nsc
Incorporated1997-09-02
Jurisdictionengland-wales
Primary SIC94990 — Activities of other membership organisations n.e.c.
Registered office
Elite House
25 South Street
Reading
Berkshire
RG1 4QU
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-06-30
Confirmation statement
Next due: 2026-09-16
Last: 2025-09-02
Officers (1 active · 4 resigned)
GILLIES, Suzanne Marie→
Activedirector · ~59y · appointed 1997-09-02
View their other companies + combined net worth →
KELSEY, Robert→
Resignedsecretary · appointed 2001-05-23 · resigned 2016-03-30
WELBURN, Peter Robert→
Resignedsecretary · appointed 1997-09-02 · resigned 2001-05-23
L.C.I. SECRETARIES LIMITED→
Resignedcorporate-nominee-secretary · appointed 1997-09-02 · resigned 1997-09-02
L.C.I. DIRECTORS LIMITED→
Resignedcorporate-nominee-director · appointed 1997-09-02 · resigned 1997-09-02
Click a director name to see their full track record across all companies.
Recent filings (79 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-04
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-06
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-06
accounts-with-accounts-type-micro-entity
accounts · AA
2022-03-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-06
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-22
termination-secretary-company-with-name-termination-date
officers · TM02
2021-03-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-15
accounts-with-accounts-type-micro-entity
accounts · AA
2020-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-08
accounts-with-accounts-type-micro-entity
accounts · AA
2019-01-15