WATERMELON DESIGN LTD

⚰️Wound downdissolved
03461475 · ltd · incorporated 1997-11-06
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
63/100
Worth a look
🔔
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 63/100 (worth a look), bankability 70/100. Strong seller-intent signal (65/100, director aged 60). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Company dissolved. Company has been dissolved — it no longer legally exists. Any diligence here is historical only. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
9 officers (1 active, 9 linked, 1 with DOB)
72
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
66 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
63/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
30
Concerning — overdue filings or status flags present.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (43 events)Click to expand
  1. 2018-04-24
    📄
    gazette-dissolved-voluntary
    gazette · GAZ2(A)
  2. 2018-04-24
    🏁
    Company dissolved
  3. 2018-02-06
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  4. 2018-01-30
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  5. 2018-01-26
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  6. 2016-12-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2016-12-06
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  8. 2016-12-01
    ➖
    WISHART, Alice resigned
    secretary
  9. 2015-12-08
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  10. 2015-11-10
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  11. 2014-12-12
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2014-11-17
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2013-12-07
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2013-11-19
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2012-12-18
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2012-11-21
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2012-01-30
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  18. 2011-12-31
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  19. 2010-12-31
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  20. 2010-12-09
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  21. 2010-12-08
    📍
    change-registered-office-address-company-with-date-old-address
    address · AD01
  22. 2010-03-17
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  23. 2009-11-24
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  24. 2009-11-24
    📄
    change-person-director-company-with-change-date
    officers · CH01
  25. 2008-12-09
    📄
    legacy
    annual-return · 363a
  26. 2008-10-01
    📄
    memorandum-articles
    incorporation · MEM/ARTS
  27. 2007-11-01
    ➖
    GORDON, Lucy resigned
    secretary
  28. 2007-11-01
    ➕
    WISHART, Alice appointed
    secretary
  29. 2006-11-30
    ➕
    GORDON, Lucy appointed
    secretary
  30. 2006-09-01
    ➖
    CUTTING, Laura Francis resigned
    secretary
  31. 2006-02-10
    ➕
    CUTTING, Laura Francis appointed
    secretary
  32. 2006-02-10
    ➖
    WISHART, Alice Jane resigned
    secretary
  33. 2005-09-28
    ➖
    HOUSTON, Polly resigned
    secretary
  34. 2005-09-28
    ➕
    WISHART, Alice Jane appointed
    secretary
  35. 2001-11-11
    ➕
    HOUSTON, Polly appointed
    secretary
  36. 2001-10-27
    ➖
    SIEFF, Hayley Anne resigned
    secretary
  37. 1998-01-08
    ➕
    SIEFF, Jonathan David appointed
    director
  38. 1998-01-08
    ➕
    SIEFF, Hayley Anne appointed
    secretary
  39. 1998-01-08
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  40. 1998-01-08
    ➖
    INSTANT COMPANIES LIMITED resigned
    corporate-nominee-director
  41. 1997-11-06
    🏢
    Company incorporated
    As WATERMELON DESIGN LTD
  42. 1997-11-06
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  43. 1997-11-06
    ➕
    INSTANT COMPANIES LIMITED appointed
    corporate-nominee-director

Owner dependency

93/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 28 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 28 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 29 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 high ·
Company dissolved
high

Company has been dissolved — it no longer legally exists. Any diligence here is historical only.

Evidence: Dissolved on 2018-04-24

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Jonathan David Sieff
Individual · British · DOB 06/1966 · age 60
25–50%
—25-50% shares06/11/2016
Mrs Hayley Anne Sieff
Individual · British · DOB 05/1972 · age 54
25–50%
—25-50% shares06/11/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusdissolved
Typeltd
Incorporated1997-11-06
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

66 Porchester Road
London
W2 6ET

Filing status

Accounts
Next due: —
Last made up to: 2016-03-31
Confirmation statement
Next due: —
Last: —

Officers (0 active · 8 resigned)

SIEFF, Jonathan David→
director · ~60y · appointed 1998-01-08
View their other companies + combined net worth →
Active
CUTTING, Laura Francis→
secretary · appointed 2006-02-10 · resigned 2006-09-01
Resigned
GORDON, Lucy→
secretary · appointed 2006-11-30 · resigned 2007-11-01
Resigned
HOUSTON, Polly→
secretary · appointed 2001-11-11 · resigned 2005-09-28
Resigned
SIEFF, Hayley Anne→
secretary · appointed 1998-01-08 · resigned 2001-10-27
Resigned
WISHART, Alice→
secretary · appointed 2007-11-01 · resigned 2016-12-01
Resigned
WISHART, Alice Jane→
secretary · appointed 2005-09-28 · resigned 2006-02-10
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 1997-11-06 · resigned 1998-01-08
Resigned
INSTANT COMPANIES LIMITED→
corporate-nominee-director · appointed 1997-11-06 · resigned 1998-01-08
Resigned

Click a director name to see their full track record across all companies.

Recent filings (66 total)

gazette-dissolved-voluntary
gazette · GAZ2(A)
2018-04-24
gazette-notice-voluntary
gazette · GAZ1(A)
2018-02-06
gazette-notice-compulsory
gazette · GAZ1
2018-01-30
dissolution-application-strike-off-company
dissolution · DS01
2018-01-26
accounts-with-accounts-type-micro-entity
accounts · AA
2016-12-06
termination-secretary-company-with-name-termination-date
officers · TM02
2016-12-06
confirmation-statement-with-updates
confirmation-statement · CS01
2016-12-06
accounts-with-accounts-type-total-exemption-small
accounts · AA
2015-12-08
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2015-11-10
accounts-with-accounts-type-total-exemption-small
accounts · AA
2014-12-12
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2014-11-17
accounts-with-accounts-type-total-exemption-small
accounts · AA
2013-12-07
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2013-11-19
accounts-with-accounts-type-total-exemption-small
accounts · AA
2012-12-18
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2012-11-21