AUTOMOTIVE MARKETING SERVICES LIMITED
🌳Matureactive
03689876 · ltd · incorporated 1998-12-29
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
- · Oldest live charge 26.6y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
—
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Non-life insurance
Sector: Financial & insurance
ALSO REGISTERED FOR
- 70229Management consultancy activities other than financial management
- 85590Other education n.e.c.
Investor take
PursueActive trading company with a 83-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 80/100. Strong seller-intent signal (68/100, director aged 83). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: strategic trade sale (73/100).
🏦
Refinance opportunity
1 live charge · oldest 26.6y
65/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 26.6 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
7 officers (3 active, 7 linked, 3 with DOB)
79
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
74 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Average employees | 0 | 0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
6
filings
- • 2 persons-with-significant-control
- • 2 officers
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
- 2026-05-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-02-24📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-02-24📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-02-24📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-02-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-02-15➕MCKENNA, Christine Ann appointeddirector
- 2026-02-15➖MCKENNA, Peter Francis resigneddirector
- 2025-06-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-11-15➕MCKENNA, Robert Peter appointeddirector
- 2022-02-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-03-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-04-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-04-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-05-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-05-30📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 1999-10-25🔒Charge registered #1Lender: National Westminster Bank PLC
- 1999-10-20➕MCKENNA, Robert Peter, Mr. appointedsecretary
- 1999-10-20➖MCKENNA, Christine Ann resignedsecretary
- 1998-12-29🏢Company incorporatedAs AUTOMOTIVE MARKETING SERVICES LIMITED
- 1998-12-29➕MCKENNA, Christine Ann appointedsecretary
- 1998-12-29➕M W DOUGLAS & COMPANY LIMITED appointedcorporate-nominee-secretary
- 1998-12-29➖M W DOUGLAS & COMPANY LIMITED resignedcorporate-nominee-secretary
- 1998-12-29➕MCKENNA, Peter Francis appointeddirector
- 1998-12-29➕DOUGLAS NOMINEES LIMITED appointedcorporate-nominee-director
- 1998-12-29➖DOUGLAS NOMINEES LIMITED resignedcorporate-nominee-director
Owner dependency
81/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 83 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
66/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 83 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Christine Ann Mckenna Individual · British · DOB 02/1943 · age 83 | — | — | sig. influencesignificant influence | 15/02/2026 |
1 historic (ceased) PSC
- Mr Peter Francis Mckennaceased 15/02/2026· 75-100% shares · 75-100% voting · board control · significant influence · trust interest · firm interest
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · OX postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| AMICA CORPORATE FINANCE LIMITED→ 15921884 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ARLINGTON DEVELOPMENT MANAGEMENT LIMITED→ 16112909 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ARROWFIELD CAPITAL NOMINEES LTD→ 11921085 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ARTELNA LIMITED→ 07441765 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ASPENROCK LTD→ 10722957 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ASTROP CAPITAL→ 10616638 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ATOMIC FINANCIAL LIMITED→ 09182148 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ATOMIC WEALTH MANAGEMENT LIMITED→ 09239917 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| AUREVIA CAPITAL LTD→ 16767852 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AUZANO CAPITAL MANAGEMENT LIMITED→ 13743101 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AXIOM FINANCIAL SERVICES LTD→ 05834503 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| B MASLIN LENDING LTD→ 16890921 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1998-12-29
Jurisdictionengland-wales
Primary SIC65120 — Non-life insurance
Registered office
52 Heyford Park House
Heyford Park, Camp Road Upper Heyford
Bicester
Oxfordshire
OX25 5HD
Filing status
Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2027-02-25
Last: 2026-02-11
Officers (3 active · 4 resigned)
MCKENNA, Robert Peter, Mr.→
Activesecretary · appointed 1999-10-20
View their other companies + combined net worth →
MCKENNA, Christine Ann→
Activedirector · ~83y · appointed 2026-02-15
View their other companies + combined net worth →
MCKENNA, Robert Peter→
Activedirector · ~59y · appointed 2022-11-15
View their other companies + combined net worth →
MCKENNA, Christine Ann→
Resignedsecretary · appointed 1998-12-29 · resigned 1999-10-20
M W DOUGLAS & COMPANY LIMITED→
Resignedcorporate-nominee-secretary · appointed 1998-12-29 · resigned 1998-12-29
MCKENNA, Peter Francis→
Resigneddirector · ~83y · appointed 1998-12-29 · resigned 2026-02-15
DOUGLAS NOMINEES LIMITED→
Resignedcorporate-nominee-director · appointed 1998-12-29 · resigned 1998-12-29
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | National Westminster Bank National Westminster Bank PLC | Mortgage debenture | 1 property | 25/10/1999 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (74 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-02-24
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-02-24
appoint-person-director-company-with-name-date
officers · AP01
2026-02-24
termination-director-company-with-name-termination-date
officers · TM01
2026-02-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-23
appoint-person-director-company-with-name-date
officers · AP01
2022-11-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-07