ALLIED PROMOTIONS LIMITED
💤Zombieactive
03723921 · ltd · incorporated 1999-03-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£994.3k
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Licenced clubs
Sector: Accommodation & food service
Investor take
PursueActive trading company with a 62-year-old founder — textbook succession opportunity.
Opportunity 78/100 (strong), bankability 57/100. Strong seller-intent signal (70/100, director aged 62). Biggest value-creation lever: Consolidate lender relationships. 6 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (73/100).
🏦
Refinance opportunity
7 live charges · 6 lenders · oldest 19.5y
15/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 19.5 years old — likely at or near maturity.
- · 6 lenders named — inter-creditor friction likely.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
7 charges (7/7 with lender, 7/7 with type)
90
Directors & officers
10 officers (1 active, 10 linked, 5 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
102 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £994,329
Net assets shrinking
Down £700,194 YoY
Cash draining
Cash down 55% YoY
Cash YoY
-55%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£306k
↓ 55% YoY
Net Worth
£994k
↓ 41% YoY
Current Assets
£908k
↓ 50% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-05-04 | 2023-04-30 |
|---|---|---|
| Total assets | £996.0k | £1.74M |
| Current assets | £908.0k | £1.82M |
| Cash | £306.0k | £676.8k |
| Debtors | £547.1k | £1.10M |
| Net assets | £994.3k | £1.69M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (42 events)Click to expand
- 2025-09-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-04-08📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2025-04-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-04-12📄change-person-director-company-with-change-dateofficers · CH01
- 2024-04-12📄change-person-director-company-with-change-dateofficers · CH01
- 2024-04-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-04-05📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-05-17📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-04-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-04-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-04-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-01-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2019-01-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-01-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2015-01-23🔒Charge registered #7Lender: Lloyds Bank PLC
- 2012-03-19➖YUSUF, Leyla resignedsecretary
- 2011-01-11🔒Charge registered #6Lender: Assetrise Limited
- 2011-01-11🔒Charge registered #5Lender: Globeworth Limited
- 2008-11-24🔒Charge registered #4Lender: Soho Estates Limited
- 2007-06-25🔒Charge registered #3Lender: Scottish and Newcastle UK Limited
- 2007-06-25🔒Charge registered #2Lender: Scottish and Newcastle UK Limited
- 2006-12-05🔒Charge registered #1Lender: Shaftesbury Chinatown Limited
- 2002-04-09➖SMITHURST, Lee resignedsecretary
- 2002-04-09➕YUSUF, Leyla appointedsecretary
- 2001-06-26➖HENSHAW, Gary resignedsecretary
- 2001-06-26➕SMITHURST, Lee appointedsecretary
- 2001-06-26➖OCONNOR, Albert Patrick Joseph resigneddirector
- 2000-12-08➖BOURKE, Aileen resigneddirector
- 2000-12-08➕OCONNOR, Albert Patrick Joseph appointeddirector
- 2000-09-08➕HENSHAW, Gary appointedsecretary
- 2000-09-08➖JOYCE, Michael resignedsecretary
- 2000-09-08➕BOURKE, Aileen appointeddirector
- 2000-06-14➖JOYCE, Michael resigneddirector
- 1999-05-26➕HENSHAW, Gary appointeddirector
- 1999-05-26➖BREWER, Suzanne resignednominee-secretary
- 1999-05-26➕JOYCE, Michael appointedsecretary
- 1999-05-26➖BREWER, Kevin, Dr resignednominee-director
- 1999-05-26➕JOYCE, Michael appointeddirector
- 1999-03-02🏢Company incorporatedAs ALLIED PROMOTIONS LIMITED
- 1999-03-02➕BREWER, Suzanne appointednominee-secretary
- 1999-03-02➕BREWER, Kevin, Dr appointednominee-director
Owner dependency
93/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 27 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
85/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 27 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 low7 live charges
lowHeavily leveraged with multiple live security positions — understand the capital structure before proceeding.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Gary Henshaw Individual · Irish · DOB 04/1964 · age 62 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Hospitality · WC postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| AKAN PROPERTY GROUP LTD→ 11137035 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AKX TANDOORI LTD→ 16899773 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AL AHDAL AND CO LIMITED→ 08250474 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| AL YEMEN RESTAURANT (PVT) LIMITED→ 17063480 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALBERT ROAD PUB CO LTD→ 15986667 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALCOR GLOBAL INVESTMENTS LTD→ 17051212 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALHERI FOODS LTD→ 17059185 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALIAS EVENTS LIMITED→ 15846517 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALLHALLOWS TRADING LIMITED→ 07402628 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ALLIANZ HOUSING GROUP LTD→ 16942390 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALLSET SERVICES LTD→ 16674346 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALLYSEI SUITES LTD→ 16806423 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1999-03-02
Jurisdictionengland-wales
Primary SIC56301 — Licenced clubs
Registered office
Ku Bar
30 Lisle Street
London
WC2H 7BA
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-05-04
Confirmation statement
Next due: 2027-04-14
Last: 2026-03-31
Officers (1 active · 9 resigned)
HENSHAW, Gary→
Activedirector · ~62y · appointed 1999-05-26
View their other companies + combined net worth →
BREWER, Suzanne→
Resignednominee-secretary · appointed 1999-03-02 · resigned 1999-05-26
HENSHAW, Gary→
Resignedsecretary · appointed 2000-09-08 · resigned 2001-06-26
JOYCE, Michael→
Resignedsecretary · appointed 1999-05-26 · resigned 2000-09-08
SMITHURST, Lee→
Resignedsecretary · appointed 2001-06-26 · resigned 2002-04-09
YUSUF, Leyla→
Resignedsecretary · appointed 2002-04-09 · resigned 2012-03-19
BOURKE, Aileen→
Resigneddirector · ~89y · appointed 2000-09-08 · resigned 2000-12-08
BREWER, Kevin, Dr→
Resignednominee-director · ~74y · appointed 1999-03-02 · resigned 1999-05-26
JOYCE, Michael→
Resigneddirector · ~59y · appointed 1999-05-26 · resigned 2000-06-14
OCONNOR, Albert Patrick Joseph→
Resigneddirector · ~63y · appointed 2000-12-08 · resigned 2001-06-26
Click a director name to see their full track record across all companies.
Mortgages & charges
7
Total charges
7
Outstanding
6
Active lenders
Status:Lender:7 of 7 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Lloyds Banking Group Lloyds Bank PLC | A registered charge | — | 23/01/2015 | — | |
| outstanding | Assetrise Assetrise Limited | Rent deposit deed | 1 property | 11/01/2011 | — | |
| outstanding | Globeworth Globeworth Limited | Rent deposit deed | 1 property | 11/01/2011 | — | |
| outstanding | Soho Estates Soho Estates Limited | Rent deposit deed | 1 property | 24/11/2008 | — | |
| outstanding | Scottish and Newcastle UK Scottish and Newcastle UK Limited | Debenture | 1 property | 25/06/2007 | — | |
| outstanding | Scottish and Newcastle UK Scottish and Newcastle UK Limited | Legal charge | 1 property | 25/06/2007 | — | |
| outstanding | Shaftesbury Chinatown Shaftesbury Chinatown Limited | Rent deposit deed | 1 property | 05/12/2006 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (102 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-25
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2025-04-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-07
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-04-13
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-12
change-person-director-company-with-change-date
officers · CH01
2024-04-12
change-person-director-company-with-change-date
officers · CH01
2024-04-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-04-12
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-04-05
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-05-17
confirmation-statement-with-updates
confirmation-statement · CS01
2023-04-14
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-04-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-07