ADVERTISING SITE MANAGEMENT LIMITED

🌳Matureactive
04027164 · ltd · incorporated 2000-07-05
Investment thesis
Unencumbered property vehicle — clean asset-backed target with refinance headroom.
Why interesting: Property-holding entity with no live charges; straightforward asset-backed case.
Why risky: Values depend on title and valuation; property-specific market exposure.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£-68.1k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Real estate agencies
Sector: Real estate
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 72). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
11 officers (2 active, 11 linked, 8 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
7 connected companies via shared directors
66
Filing history
92 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £68,106

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£68k
↑ 1.7% YoY
Current Assets
£23
↓ 97% YoY
Current Liabilities
—
-£69k-£55k-£41k-£27k-£13k£803Oct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-10-312023-10-31
Total assets£-68.1k£-69.3k
Current assets£23£803
Net assets£-68.1k£-69.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 officers
Last 180 days
1
filing
  • • 1 officers
Counts from Companies House filing history.
Corporate timeline (39 events)Click to expand
  1. 2026-06-03
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  2. 2026-04-17
    ➖
    HAYWARD, Georgina Mary resigned
    secretary
  3. 2025-12-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2025-07-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-11-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-11-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2024-11-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2024-11-25
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  9. 2024-07-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2022-11-28
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2022-07-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2022-04-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2022-04-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2022-04-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2022-04-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2022-04-25
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  18. 2021-05-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2020-07-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  20. 2004-05-17
    ➖
    HODGE, Christopher Roy resigned
    director
  21. 2003-04-02
    ➖
    WILSON, Robert Spencer resigned
    director
  22. 2003-03-31
    ➕
    HODGE, Christopher Roy appointed
    director
  23. 2002-09-01
    ➖
    DUNSEATH, William Antony resigned
    director
  24. 2001-07-06
    ➕
    DUNSEATH, William Antony appointed
    director
  25. 2001-07-06
    ➖
    HODGE, Christopher Roy resigned
    director
  26. 2001-07-06
    ➖
    MACRO, Martin Charles resigned
    director
  27. 2001-07-06
    ➖
    VINCENT, Stephen Martin resigned
    director
  28. 2000-08-01
    ➕
    GOODYEAR, Duncan appointed
    director
  29. 2000-08-01
    ➕
    HAYWARD, John Kenrick appointed
    director
  30. 2000-08-01
    ➕
    HAYWARD, Georgina Mary appointed
    secretary
  31. 2000-08-01
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  32. 2000-08-01
    ➕
    HODGE, Christopher Roy appointed
    director
  33. 2000-08-01
    ➕
    MACRO, Martin Charles appointed
    director
  34. 2000-08-01
    ➕
    VINCENT, Stephen Martin appointed
    director
  35. 2000-08-01
    ➕
    WILSON, Robert Spencer appointed
    director
  36. 2000-08-01
    ➖
    INSTANT COMPANIES LIMITED resigned
    corporate-nominee-director
  37. 2000-07-05
    🏢
    Company incorporated
    As ADVERTISING SITE MANAGEMENT LIMITED
  38. 2000-07-05
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  39. 2000-07-05
    ➕
    INSTANT COMPANIES LIMITED appointed
    corporate-nominee-director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 72 — succession pressure is live.

Succession & seller-readiness

96/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 72 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Duncan Goodyear
Individual · British · DOB 06/1966 · age 60
50–75%
50–75%board control50-75% shares · 50-75% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2000-07-05
Jurisdictionengland-wales
Primary SIC68310 — Real estate agencies

Registered office

Old Orchard Cottage Manor Road
Great Bourton
Banbury
Oxfordshire
OX17 1QT
England

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-11-26
Last: 2025-11-12

Officers (2 active · 9 resigned)

GOODYEAR, Duncan→
director · ~60y · appointed 2000-08-01
View their other companies + combined net worth →
Active
HAYWARD, John Kenrick→
director · ~72y · appointed 2000-08-01
View their other companies + combined net worth →
Active
HAYWARD, Georgina Mary→
secretary · appointed 2000-08-01 · resigned 2026-04-17
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 2000-07-05 · resigned 2000-08-01
Resigned
DUNSEATH, William Antony→
director · ~81y · appointed 2001-07-06 · resigned 2002-09-01
Resigned
HODGE, Christopher Roy→
director · ~71y · appointed 2003-03-31 · resigned 2004-05-17
Resigned
HODGE, Christopher Roy→
director · ~71y · appointed 2000-08-01 · resigned 2001-07-06
Resigned
MACRO, Martin Charles→
director · ~68y · appointed 2000-08-01 · resigned 2001-07-06
Resigned
VINCENT, Stephen Martin→
director · ~62y · appointed 2000-08-01 · resigned 2001-07-06
Resigned
WILSON, Robert Spencer→
director · ~71y · appointed 2000-08-01 · resigned 2003-04-02
Resigned
INSTANT COMPANIES LIMITED→
corporate-nominee-director · appointed 2000-07-05 · resigned 2000-08-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (92 total)

termination-secretary-company-with-name-termination-date
officers · TM02
2026-06-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-25
change-person-director-company-with-change-date
officers · CH01
2024-11-25
change-person-director-company-with-change-date
officers · CH01
2024-11-25
change-person-director-company-with-change-date
officers · CH01
2024-11-25
change-person-secretary-company-with-change-date
officers · CH03
2024-11-25
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-31
change-person-director-company-with-change-date
officers · CH01
2022-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-26