4 SQUARE ADVICE LIMITED

💤Zombieactive
04257080 · ltd · incorporated 2001-07-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£20.1k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
ALSO REGISTERED FOR
  • 65110Life insurance
  • 65300Pension funding
Investor take
Pursue
Asset-holding vehicle with a 67-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (1 active, 6 linked, 4 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
71 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £20,105
Net assets shrinking
Down £536 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£20k
↓ 2.6% YoY
Current Assets
£22k
↓ 5.4% YoY
Current Liabilities
—
£0£5k£9k£14k£19k£23kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-312024-07-31
Total assets£23.4k£22.5k
Current assets£21.9k£23.1k
Net assets£20.1k£20.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2025-08-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-08-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-08-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-07-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2023-07-12
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2022-09-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-09-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2020-08-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-09-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2018-09-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2017-09-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2016-12-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2016-02-06
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-07-13
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-01-05
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2013-12-30
    ➖
    ROWLAND, David Marwood resigned
    director
  17. 2009-05-29
    ➖
    WATSON, Tina resigned
    secretary
  18. 2007-12-19
    ➖
    WATSON, Tina resigned
    director
  19. 2002-12-20
    ➖
    WOODWARD, Timothy Jack resigned
    director
  20. 2002-02-01
    ➕
    WATSON, Andrew Paul appointed
    director
  21. 2002-02-01
    ➕
    WOODWARD, Timothy Jack appointed
    director
  22. 2001-07-23
    🏢
    Company incorporated
    As 4 SQUARE ADVICE LIMITED
  23. 2001-07-23
    ➕
    WATSON, Tina appointed
    secretary
  24. 2001-07-23
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  25. 2001-07-23
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  26. 2001-07-23
    ➕
    ROWLAND, David Marwood appointed
    director
  27. 2001-07-23
    ➕
    WATSON, Tina appointed
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 67 — succession pressure is live.

Succession & seller-readiness

95/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Andrew Paul Watson
Individual · British · DOB 12/1959 · age 67
75–100%
—75-100% shares08/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2001-07-23
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified

Registered office

1 Fordbrook Business Centre
Marlborough Road
Pewsey
Wiltshire
SN9 5NU

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-21
Last: 2025-07-07

Officers (1 active · 5 resigned)

WATSON, Andrew Paul→
director · ~67y · appointed 2002-02-01
View their other companies + combined net worth →
Active
WATSON, Tina→
secretary · appointed 2001-07-23 · resigned 2009-05-29
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 2001-07-23 · resigned 2001-07-23
Resigned
ROWLAND, David Marwood→
director · ~87y · appointed 2001-07-23 · resigned 2013-12-30
Resigned
WATSON, Tina→
director · ~64y · appointed 2001-07-23 · resigned 2007-12-19
Resigned
WOODWARD, Timothy Jack→
director · ~72y · appointed 2002-02-01 · resigned 2002-12-20
Resigned

Click a director name to see their full track record across all companies.

Recent filings (71 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-31
change-person-director-company-with-change-date
officers · CH01
2023-07-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-12
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-21
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-07
accounts-with-accounts-type-micro-entity
accounts · AA
2020-08-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-07-07
accounts-with-accounts-type-micro-entity
accounts · AA
2019-09-02