MSQ MARKETING LIMITED
⚰️Wound downdissolved
04273580 · ltd · incorporated 2001-08-20
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
58/100
Worth a look
What this business does
Primary activity: Market research and public opinion polling
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed unclear — structural issues outweigh the discount.
Opportunity 58/100 (worth a look), bankability 62/100. High owner-dependency — earn-out structure likely required for clean transition. Biggest value-creation lever: Consolidate lender relationships. 7 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (63/100).
🏦
Refinance opportunity
9 live charges · 7 lenders · oldest 20.8y
35/100
too messy
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 20.8 years old — likely at or near maturity.
- · 7 lenders named — inter-creditor friction likely.
- · Legal-friction score 30/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
9 charges (9/9 with lender, 9/9 with type)
90
Directors & officers
19 officers (3 active, 19 linked, 12 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
20 connected companies via shared directors
90
Filing history
107 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
58/100Worth a look
PassWatchWorth a lookStrongExceptional
Mixed signal. Worth opening the full target workup before deciding to pursue.
Business quality
30
Concerning — overdue filings or status flags present.
Acquirability
65
Some acquirability indicators.
Risk profile
59
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (77 events)Click to expand
- 2017-11-28📄gazette-dissolved-voluntarygazette · GAZ2(A)
- 2017-11-28🏁Company dissolved
- 2017-09-12📄gazette-notice-voluntarygazette · GAZ1(A)
- 2017-02-09📄dissolution-application-strike-off-companydissolution · DS01
- 2016-01-28✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2015-09-17📄accounts-with-accounts-type-fullaccounts · AA
- 2015-09-09📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-09-09📍move-registers-to-sail-company-with-new-addressaddress · AD03
- 2015-09-09📍change-sail-address-company-with-new-addressaddress · AD02
- 2014-10-03📄accounts-with-accounts-type-fullaccounts · AA
- 2014-09-18📄memorandum-articlesincorporation · MA
- 2014-09-18📄resolutionresolution · RESOLUTIONS
- 2014-09-02📄mortgage-satisfy-charge-fullmortgage · MR04
- 2014-09-02📄mortgage-satisfy-charge-fullmortgage · MR04
- 2014-09-02📄mortgage-satisfy-charge-fullmortgage · MR04
- 2014-09-02📄mortgage-satisfy-charge-fullmortgage · MR04
- 2014-09-02🔓Charge satisfied #7
- 2014-09-02🔓Charge satisfied #6
- 2014-09-02🔓Charge satisfied #5
- 2014-09-02🔓Charge satisfied #4
- 2014-08-20📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-08-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2014-07-21📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2014-07-18📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2014-07-16🔒Charge registered #9Lender: Nvm Private Equity Limited
- 2014-07-16🔒Charge registered #8Lender: The Royal Bank of Scotland PLC Acting as Agent for National Westminster Bank PLC
- 2013-12-02📄accounts-with-accounts-type-fullaccounts · AA
- 2013-10-04📄mortgage-create-with-deed-with-charge-numbermortgage · MR01
- 2013-09-27🔒Charge registered #7Lender: Bank of Scotland PLC as Security Trustee
- 2013-08-27📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2013-08-27📍change-registered-office-address-company-with-date-old-addressaddress · AD01
- 2013-08-12📄appoint-person-director-company-with-nameofficers · AP01
- 2013-08-05➕YARDLEY, Daniel John appointeddirector
- 2013-05-31➖WRIGHT, Dean Anthony resigneddirector
- 2012-02-06🔒Charge registered #6Lender: Bank of Scotland PLC (The Security Trustee)
- 2011-12-22🔓Charge satisfied #3
- 2011-12-08🔒Charge registered #5Lender: Bank of Scotland PLC
- 2011-12-08🔒Charge registered #4Lender: Bank of Scotland PLC
- 2011-11-21➕SHAH, Ashish appointedsecretary
- 2011-11-21➖BRIGDEN, Colin John resignedsecretary
- 2011-05-03➕WRIGHT, Dean Anthony appointeddirector
- 2011-03-21➖WINFIELD, Bruce Malcolm resignedsecretary
- 2011-03-21➖WINFIELD, Bruce Malcolm resigneddirector
- 2010-10-15➕REID, Peter David appointeddirector
- 2009-12-01➕BRIGDEN, Colin John appointedsecretary
- 2009-11-30➖CLARKE, Martin John resignedsecretary
- 2009-06-30➖BURNS, Graeme Ian, Mr. resigneddirector
- 2009-06-08➕WINFIELD, Bruce Malcolm appointeddirector
- 2008-05-17🔓Charge satisfied #2
- 2008-05-17🔓Charge satisfied #1
Showing most recent 50 of 77 events
Owner dependency
68/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
59/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 high · 1 med ·Company dissolved
highCompany has been dissolved — it no longer legally exists. Any diligence here is historical only.
Evidence: Dissolved on 2017-11-28
Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Msq Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Msq Holdings Limited
Corporate parent · holds 75-100% shares · board control
⬇
MSQ MARKETING LIMITED
This company · 04273580
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Msq Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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|---|---|---|---|---|---|---|---|
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| AAIWA LONDON HR LIMITED→ 14961156 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AAL SPORTS LIMITED→ 16530005 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AAM ASSOCIATES CONSULTING LIMITED→ 08820690 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AAO. AA SERVICES LIMITED→ 15139493 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AAR HOLDINGS LIMITED→ 03683344 · est 1998 · no financials extracted | — | — | — | — | 27y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusdissolved
Typeltd
Incorporated2001-08-20
Jurisdictionengland-wales
Primary SIC73200 — Market research and public opinion polling
Registered office
90 Tottenham Court Road
London
W1T 4TJ
Filing status
Accounts
Next due: —
Last made up to: 2015-02-28
Confirmation statement
Next due: —
Last: —
Officers (0 active · 16 resigned)
Active
REID, Peter David→
Activedirector · ~52y · appointed 2010-10-15
View their other companies + combined net worth →
YARDLEY, Daniel John→
Activedirector · ~49y · appointed 2013-08-05
View their other companies + combined net worth →
BRIGDEN, Colin John→
Resignedsecretary · appointed 2009-12-01 · resigned 2011-11-21
BUTTERWORTH, Michael Guy→
Resignedsecretary · appointed 2001-10-05 · resigned 2005-05-13
CLARKE, Martin John→
Resignedsecretary · appointed 2007-07-01 · resigned 2009-11-30
LEES, Jennifer Kathryn→
Resignedsecretary · appointed 2005-05-13 · resigned 2005-11-04
WINFIELD, Bruce Malcolm→
Resignedsecretary · appointed 2005-11-04 · resigned 2011-03-21
MITRE SECRETARIES LIMITED→
Resignedcorporate-nominee-secretary · appointed 2001-08-20 · resigned 2001-10-05
BODEN, Andrew→
Resigneddirector · ~58y · appointed 2001-10-05 · resigned 2001-10-05
BURNS, Graeme Ian, Mr.→
Resigneddirector · ~59y · appointed 2005-10-31 · resigned 2009-06-30
BUTTERWORTH, Michael Guy→
Resigneddirector · ~65y · appointed 2002-10-09 · resigned 2005-05-13
NICHOLS, Richard Stephen→
Resigneddirector · ~61y · appointed 2001-10-05 · resigned 2005-10-31
RICH, Michael William→
Resignednominee-director · ~79y · appointed 2001-08-20 · resigned 2001-10-05
SELMAN, Roger Malcolm→
Resigneddirector · ~83y · appointed 2005-05-13 · resigned 2005-10-31
WARNER, William→
Resignednominee-director · ~58y · appointed 2001-08-20 · resigned 2001-10-05
WINFIELD, Bruce Malcolm→
Resigneddirector · ~76y · appointed 2009-06-08 · resigned 2011-03-21
WRIGHT, David Ernest→
Resigneddirector · ~82y · appointed 2001-10-05 · resigned 2002-10-09
WRIGHT, Dean Anthony→
Resigneddirector · ~54y · appointed 2011-05-03 · resigned 2013-05-31
Click a director name to see their full track record across all companies.
Mortgages & charges
9
Total charges
2
Outstanding
2
Active lenders
Status:Lender:9 of 9 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Nvm Private Equity Nvm Private Equity Limited | A registered charge | — | 16/07/2014 | — | |
| outstanding | Lloyds Banking Group The Royal Bank of Scotland PLC Acting as Agent for National Westminster Bank PLC | A registered charge | 1 property | 16/07/2014 | — | |
| satisfied | Lloyds Banking Group Bank of Scotland PLC as Security Trustee | A registered charge | 1 property | 27/09/2013 | 02/09/2014 | |
| satisfied | Lloyds Banking Group Bank of Scotland PLC (The Security Trustee) | Supplemental debenture | 1 property | 06/02/2012 | 02/09/2014 | |
| satisfied | Lloyds Banking Group Bank of Scotland PLC | An omnibus guarantee and set-off agreement | 1 property | 08/12/2011 | 02/09/2014 | |
| satisfied | Lloyds Banking Group Bank of Scotland PLC | Debenture | 1 property | 08/12/2011 | 02/09/2014 | |
| satisfied | Lloyds Banking Group The Governor and Company of the Bank of Scotland (The Security Trustee) | Accession deed | 1 property | 22/11/2005 | 22/12/2011 | |
| satisfied | Lloyds Banking Group Lloyds Tsb Bank PLC | A deed of admission to an omnibus letter of set-off dated 18TH october 2004 and | 1 property | 12/08/2005 | 17/05/2008 | |
| satisfied | Lloyds Banking Group Lloyds Tsb Bank PLC | A deed of admission to an omnibus letter of set-off dated 18 october 2004 and | 1 property | 27/07/2005 | 17/05/2008 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (107 total)
gazette-dissolved-voluntary
gazette · GAZ2(A)
2017-11-28
gazette-notice-voluntary
gazette · GAZ1(A)
2017-09-12
dissolution-application-strike-off-company
dissolution · DS01
2017-02-09
confirmation-statement-with-updates
confirmation-statement · CS01
2016-08-22
certificate-change-of-name-company
change-of-name · CERTNM
2016-01-28
accounts-with-accounts-type-full
accounts · AA
2015-09-17
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2015-09-09
move-registers-to-sail-company-with-new-address
address · AD03
2015-09-09
change-sail-address-company-with-new-address
address · AD02
2015-09-09
accounts-with-accounts-type-full
accounts · AA
2014-10-03
memorandum-articles
incorporation · MA
2014-09-18
resolution
resolution · RESOLUTIONS
2014-09-18
mortgage-satisfy-charge-full
mortgage · MR04
2014-09-02
mortgage-satisfy-charge-full
mortgage · MR04
2014-09-02
mortgage-satisfy-charge-full
mortgage · MR04
2014-09-02